Strategy & Content for Community-Based Marketing
If the fast-changing discipline of marketing makes your palms sweat, we can help to slow it down by working with you to … [more]
Content marketing is more than the latest buzzword; it’s the basis of the marketing revolution that’s taken place since the … [more]
Productivity here at MarketFarm world headquarters isn't what it should be on a Monday. But we're breathing through it at enjoying the feeling of a world championship trophy coming home to Cleveland.
And why not? If current trend lines hold, the next one will arrive in 2068. ... See MoreSee Less
I called a government office yesterday on a small piece of official business and was sent straight to voicemail. The instructions said to leave a detailed message "and I'll respond at my earliest convenience."
It left me unsettled.
Convenience? Does that mean I was putting out this person by becoming part of her job? Or, before even hearing my question, did she not recognize it as part of her job at all - but as some irksome favor?
And in what timeframe should I expect her to respond before my need outweighs her convenience?
I suspect this bureaucrat heard the phrase in a context where it actually made sense, and wanted to apply it.
But now, nearly 24 hours later, I'm still waiting for a response and starting to stew.
Words have meaning. Using the wrong ones in business communications will have unintended consequences. ... See MoreSee Less