Marketing, or just anti-social networking?

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When I heard¬† about the college kids who are making money by advertising products with temporary tattoos on their foreheads, I knew it wouldn’t be long before something like Wrapmail came along. As reported in Inc. magazine, forehead-adWrapmail is a service that puts an ad in every outbound e-mail sent from your place of business. Inc’s example was pretty benign: a guy who sells copiers is using the service to promote his own products on e-mails sent out by his employees. I can’t really see very much wrong with that.

But it’s not really welcome, either. And how long will it be before the matchmakers step in — paying individuals and small companies to advertise national brands in their outbound e-mails? My guess: within the next 10 minutes, if it hasnt already started.

We all know: The Internet tends toward cesspool. Every time there is an uplifting addition to the amazing things this medium can achieve, there is someone who finds a way to just as quickly coat it with a certain amount of stink. I’ve learned to live with that, even embrace and enjoy it.

Which is why I’m writing about Wrapmail (which, incidentally uses equally intrusive pop-up chat technology as soon as you open their website). I’m impressed someone thought of it. I’m also depressed someone thought of it.

And if they want to get the word out, they might consider tattooing it on someone’s forehead. Because on principle I’ll delete the e-mail I will undoubtedly receive from Wrapmail after writing this post.


About the Author:

Bob Rosenbaum is founder and principal of The MarketFarm, a content-oriented strategic communications firm.

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