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Real social impact from social networks

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If you doubt the potential of Twitter, Facebook and other social media, read this recent column by Nicholas Kristoff in the New York Times. The depth of meaning here is amazing. Twitter is an outlet for the voices of freedom in Iran; the ongoing human rights situation in China creates the impetus for incredible cyber innovation; and the United States could help, but doesn’t necessarily have to do anything except watch quietly.

Social media is not just the latest iteration of the Web; it’s already embedded in world-changing events.

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About the Author:

Bob Rosenbaum is founder and principal of The MarketFarm, a content-oriented strategic communications firm.

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