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Took the words right out of my mouth

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Advertisers are becoming the new publishers, and media executives still don’t get it.

There isn’t a single assertion in this piece on the future of media and advertising that I disagree with. It’s worth reading.

Terry Heaton’s “Local Media in a Post Modern World” in AR&D (Audience Research & Development).

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About the Author:

Bob Rosenbaum is founder and principal of The MarketFarm, a content-oriented strategic communications firm.

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