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The science of storytelling

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Steve Denning
Forbes

“Why storytelling?”

 “Simple: nothing else works.”

That was the rudimentary answer that I gave to cynical left-brained managers back in the 1990s and early 2000s when I was introducing them to the power of leadership storytelling. Slides leave listeners dazed. Prose remains unread. Reasons don’t change behavior. When it comes to inspiring people to embrace some strange new change in behavior, storytelling isn’t just better than the other tools. It’s the only thing that works.

[Read the full article here]

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