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Best practices in e-mail marketing

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The simple unsubscribe function comes with a surprising number of variations. While¬†federal anti-spam regulation requires an unsubscribe opportunity in all e-mail marketing messages, the law doesn’t say you have to make it easy. And many marketers don’t. Where is it all headed? Here’s one possibility.

 

 

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About the Author:

Bob Rosenbaum is founder and principal of The MarketFarm, a content-oriented strategic communications firm.

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