By Simon Hodges
Positive News
Business is only now learning that telling a good story requires authenticity, as if bewildered by the discovery of truth. Storytelling in social movements is more advanced. In fact for those who work for social justice, the problem has not been making up good stories, but getting people to listen to the ones they have already. This can be especially hard when movements are very broad, and when the issues they deal with are so large in scope. But my storytelling sessions taught me another lesson that’s useful in this context: even when the issues are large and complex, we feel compelled to listen when we ourselves are included in the storyline.
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