Bob Rosenbaum

Bob Rosenbaum has more than 30 years experience in media, marketing and communication strategy.

As a reporter and editor, he specialized in business coverage and was honored with more than 25 regional and national journalism awards.

He was involved early with the Internet; way back in 1996 he launched a pay-for-content online newsletter for home-based businesses, which he now describes as “under-staffed, under-capitalized, under-marketed and a premature business model – but otherwise a pretty good little business.” He has since been involved in the development and management of multiple online sites and products.

A skilled writer, speaker, team leader and strategist, he most enjoys working with small organizations because of their flexibility and clarity in goals.

A graduate of Northwestern University’s Medill School of Journalism, he is a former president of The Press Club of Cleveland. Before starting the MarketFarm in 2009 he served in roles that included media sales rep, publisher and group publisher. He has worked in daily, weekly and monthly news cycles serving consumer and business-to-business audiences. He is co-author of Supply Chain Excellence, a methodology for managing supply chains that is now in its third edition and has been translated into five languages for use worldwide.

More detail is available on his LinkedIn profile.