The MartketFarm is tended by Bob Rosenbaum, who has more than 30 years experience in media and marketing.
He was involved early with the Internet; way back in 1996 he launched a pay-for-content online newsletter for home-based businesses, which he now describes as “under-staffed, under-capitalized, under-marketed and a premature business model – but otherwise a pretty good little business.” He has since been involved in the development and management of multiple online sites and products.
A skilled writer, speaker, team leader and strategist, he most enjoys working with small organizations because of their flexibility and clarity in goals.
A graduate of Northwestern University’s Medill School of Journalism, he excelled as a reporter, editor, media sales rep, publisher and group publisher before starting The MarketFarm in 2009. He has worked in daily, weekly and monthly news cycles serving consumer and business-to-business audiences. He is co-author of Supply Chain Excellence, a methodology for managing supply chains. Now in its third edition, it has been translated into four languages and is used worldwide.
More detail is available on his LinkedIn profile.