The communication challenges in a business-to-business environment are unlike anything else. Sales are face-to-face and individualized. With the entire team focused on meeting the immediate needs of the sales cycle and customer support, many small and mid-market companies never get around to the big-picture communications that supercharge growth: telling your story, establishing your leadership and demonstrating your unique value.
The MarketFarm is rooted in the B2B environment. We support the sales effort with programs to methodically communicate the history, values and practices that make your business special. This provides the sales team with more tools, and helps attract the kind of prospects that are willing to pay more for the way you go about serving them.
Our work includes strategy, planning and execution – built around your company’s needs, capabilities and staffing constraints. Services include:
- Development of core messages
- Image and branding
- Audience development
- Sales materials
- Trade show messaging
- Case studies
- Social media
If there’s something missing from your communications and you can’t quite put your finger on it, write or call to discuss it. Or get started with a B2B Communications Assessment.