TheMarketFarm.com » Blogroll http://www.themarketfarm.com Cultivating sales channels. Monetizing content. Mon, 09 Jan 2012 20:48:19 +0000 en hourly 1 http://wordpress.org/?v=3.0 A meaningful vision about magazines of the future http://www.themarketfarm.com/2010/05/06/a-meaningful-vision-about-magazines-of-the-future/ http://www.themarketfarm.com/2010/05/06/a-meaningful-vision-about-magazines-of-the-future/#comments Thu, 06 May 2010 15:29:30 +0000 Bob Rosenbaum http://www.themarketfarm.com/wordpress/2010/05/06/a-meaningful-vision-about-magazines-of-the-future/ Marketing guru and all-around deep thinker offers his vision for magazine publishing: the Micro Magazine.
The ideal distribution and monetization method for such a product? Apps of course.

]]> http://www.themarketfarm.com/2010/05/06/a-meaningful-vision-about-magazines-of-the-future/feed/ 0 Identity theft pitch of the week http://www.themarketfarm.com/2010/04/27/identity-theft-pitch-of-the-week/ http://www.themarketfarm.com/2010/04/27/identity-theft-pitch-of-the-week/#comments Tue, 27 Apr 2010 21:37:04 +0000 Bob Rosenbaum http://www.themarketfarm.com/wordpress/?p=807 This effort to scare me into giving up the goods got caught in the spam filter this week. Except for removal of the phishing link, it’s published here exactly as it appeared:

Hello Visa Card Client ,
Your Bank Card is suspended, becaus we have noted a problem on your Card.

We have determine that someone has maybe using your card without your permission. For your protection, we have  suspended your credit card. To exercise this suspention, Click Here follow the procedure, and specify for Update your  Credit Card.

Note: If this isn’t complete 15 May 2010, we will be forced to suspend your indfiniment card, because it can be used for fraudulent

Thank you for your cooperation in this folder.

Thank You,
Customer service support.

]]> http://www.themarketfarm.com/2010/04/27/identity-theft-pitch-of-the-week/feed/ 0 The new worst line in which to find yourself standing http://www.themarketfarm.com/2010/04/23/the-new-worst-line-in-which-to-find-yourself-standing/ http://www.themarketfarm.com/2010/04/23/the-new-worst-line-in-which-to-find-yourself-standing/#comments Fri, 23 Apr 2010 23:17:02 +0000 Bob Rosenbaum http://www.themarketfarm.com/wordpress/?p=799 Worse than the Bureau of Motor Vehicles, the post office or the car rental counter in a tropical location…

…is waiting in line at the Red Box.

]]> http://www.themarketfarm.com/2010/04/23/the-new-worst-line-in-which-to-find-yourself-standing/feed/ 0 Rocky Mountain News closes for the 3rd time http://www.themarketfarm.com/2009/10/07/rocky-mountain-news-closes-for-the-3rd-time/ http://www.themarketfarm.com/2009/10/07/rocky-mountain-news-closes-for-the-3rd-time/#comments Wed, 07 Oct 2009 15:32:02 +0000 Bob Rosenbaum http://www.themarketfarm.com/wordpress/?p=505 The Rocky Mountain Independent has closed just two months after it started. The Independent was formed from the ashes of InDenverTimes.com – which actually still exists as a free information site, but not with any of the well-intentioned people who started it five months before the Independent.

Both of these were created by jobless journalists jilted by the February closing of the 150-year-old Rocky Mountain News.

The closing is sad, but predictable. The online-only effort at covering news in Denver was started for the wrong reasons (early-onset nostalgia), it had an implausible business model (premium priced news content), and it was run by the wrong people (journalists).

For the ultimate review on the subject, check out Alan Mutter’s Newsosaur blog. Everything he writes about this episode is spot-on and couldn’t be said any better.

But I will emphasize one point: Once upon a time, the news business might have been about the quality of reporting. And I know that some very strong journalism schools are still teaching that it still is. What else should they teach: mediocrity?

But it’s dead wrong. With the exception of some notable niches, content today is judged on a strictly pass-fail basis. It is either not good enough, or it is good enough.

For most media today, there is no ROI in anything that aspires to be better than good enough.

I’m not saying that great journalism doesn’t have a redeeming social value. Of course it does. It’s the bedrock of democracy; it’s the record of humanity.

There’s just no money in it.

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