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	<title>TheMarketFarm.com &#187; Bob&#8217;s Happygood Funny Blog</title>
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	<description>Cultivating sales channels. Monetizing content.</description>
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		<title>Privacy: It grows fainter and quainter</title>
		<link>http://www.themarketfarm.com/2011/04/07/privacy-it-grows-fainter-and-quainter/</link>
		<comments>http://www.themarketfarm.com/2011/04/07/privacy-it-grows-fainter-and-quainter/#comments</comments>
		<pubDate>Thu, 07 Apr 2011 11:55:40 +0000</pubDate>
		<dc:creator>Bob Rosenbaum</dc:creator>
				<category><![CDATA[Bob's Happygood Funny Blog]]></category>
		<category><![CDATA[Poutpourri for 200 Alex]]></category>
		<category><![CDATA[Social Media Marketing]]></category>
		<category><![CDATA[e-mail]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[privacy]]></category>

		<guid isPermaLink="false">http://www.themarketfarm.com/wordpress/?p=923</guid>
		<description><![CDATA[As that generation ages, our notion of privacy will become ever fainter and quainter. It will become a nostalgic memory, like retirement and puppet shows.]]></description>
			<content:encoded><![CDATA[<p>In a recent workshop on social media for small business, one owner remarked that she didn&#8217;t want to start using Facebook for her business because she doesn&#8217;t want information about her personal life to be available to strangers online.</p>
<p>After an explanation that it&#8217;s now possible to keep business and personal lives separate on Facebook, I flippantly suggested that the era of privacy is over anyway.</p>
<p>Many people under the age of, say, 25, seem comfortable sharing every moment – for better or worse –  with their extended network (often numbering in the thousands) of &#8220;friends.&#8221; And as that generation ages, our notion of privacy will become ever fainter and quainter. It will become a nostalgic memory, like retirement and puppet shows.</p>
<p>For example, I&#8217;ve just <a href="http://news.cnet.com/8301-31921_3-20051461-281.html">learned from CNET.com</a> that the U.S. Department of Justice insists that e-mail messages should not enjoy the same protection as written correspondence or information about phone calls. The difference? Warrants are required when law enforcement officials want corporations to turn over your  phone records or letters – but not necessarily e-mail. And DOJ wants to keep it that way.</p>
<p>Why? To make it easier to conduct fast criminal investigations of events that have either transpired our are about to transpire. I can see their point. I can also see why the main law covering such issues needs to be revisited; it was last updated in 1986, about 10 years before most people received their first e-mail.</p>
<p>But I hope the Justice Department softens its stance before privacy really is a thing of the past.</p>
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		<title>Buy good equipment; take good care of it</title>
		<link>http://www.themarketfarm.com/2011/01/15/buy-good-equipment-and-take-good-care-of-it/</link>
		<comments>http://www.themarketfarm.com/2011/01/15/buy-good-equipment-and-take-good-care-of-it/#comments</comments>
		<pubDate>Sat, 15 Jan 2011 17:22:50 +0000</pubDate>
		<dc:creator>Bob Rosenbaum</dc:creator>
				<category><![CDATA[Bob's Happygood Funny Blog]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[short stuff]]></category>
		<category><![CDATA[value proposition]]></category>

		<guid isPermaLink="false">http://www.themarketfarm.com/wordpress/?p=900</guid>
		<description><![CDATA[Here are some tools and equipment to which the Rule of Hard Goods and Corollary apply:
    * Computer printer
    * Power tools (A drill shouldn't drill just some stuff. For an extra $60 you can get a drill to drill any stuff. That'll amortize to about $1.50 anytime you need to drill something really hard over the next 10 years)...

]]></description>
			<content:encoded><![CDATA[<p>Call this Rule #1 for life. Maybe it&#8217;s not the most important rule; it&#8217;s not the <a href="http://en.wikipedia.org/wiki/The_Golden_Rule">Golden Rule</a> or even the <a href="http://en.wikipedia.org/wiki/Rule_of_72">Rule of 72</a>.</p>
<p>Let&#8217;s call it the<span style="color: #339966;"><strong> Hard Goods Rul</strong></span>e: Buy good equipment and take good care of it.</p>
<p>Nothing provides better affirmation and aids in a better outloook than moving through the details of the day with equipment that works easily, well and with the rarest of failure.</p>
<p>If you need to buy a printer for your office, don&#8217;t settle for the $25 model that comes along as a premium with your computer. I&#8217;ve learned that lesson too many times. Go out and spend what you it takes to buy a durable, solid printer that runs and runs. Buy the features you need and just pay the price. If you find yourself leaning toward a cheap compromise, imagine yourself being late out the door and suddenly remembering a document you forgot to bring along. You&#8217;re in your winter coat and boots, leaning over the computer, the dog is barking because he thinks you&#8217;re going to take him for a walk, and you get a paper jam, or a message that the printer is out of magenta. With a cheap printer, this seems to happen 1 out of 2 times (thought it&#8217;s probably more like 1-in-5).</p>
<p>Visualize this and you&#8217;ll spend the good money.</p>
<p>A corollary to this rule is the <span style="color: #339966;"><strong>Hard Goods Corollary</strong></span>: More power/fewer features.</p>
<p>Here are some tools and equipment to which the <span style="color: #339966;"><strong>Rule of Hard Goods </strong><span style="color: #000000;">and</span><strong> Corollary</strong></span> apply:</p>
<ul>
<li>Computer printer</li>
<li>Power tools (A drill shouldn&#8217;t drill just <em>some</em> stuff. For an extra $60 you can get a drill to drill <em>any</em> stuff. That&#8217;ll amortize to about $1.50 anytime you need to drill something really hard over the next 10 years).</li>
<li>Lawnmower</li>
<li>Computer (The reason people pay more for a Mac.)</li>
<li>Camera</li>
<li>Snowblower (If you want to wrestle with a piece of equipment, you&#8217;ll spend less and fare better against a snow shovel.)</li>
<li>Winter coat</li>
<li>Washer/Dryer (It&#8217;s all about power. Features break over time; a powerful machine runs forever.)</li>
<li>Stapler (Unless you <em>never</em> plan to staple more than 4 sheets at a time.)</li>
<li>Sporting goods (Whatever your passion – golf, tennis, baseball, sailing, jai alai – equipment that doesn&#8217;t go all the way just saps the fun. You may as well stay home to figure out what&#8217;s wrong with that g-d- Scanner/Copyer/Fax/Printer/Stickintheeye.)</li>
</ul>
<p>There&#8217;s a place in the world for cheap stuff. If you&#8217;ve never been camping, never want to go camping, but you absolutely have to go camping just this once for one night with your son and the Cub Scouts, then go to Wal-Mart and buy the $39 two-man tent. You can buy a good tent for the next time you go.</p>
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		<title>A bit more on the royal nuptials</title>
		<link>http://www.themarketfarm.com/2010/11/23/a-bit-more-on-the-royal-nuptials/</link>
		<comments>http://www.themarketfarm.com/2010/11/23/a-bit-more-on-the-royal-nuptials/#comments</comments>
		<pubDate>Tue, 23 Nov 2010 14:22:21 +0000</pubDate>
		<dc:creator>Bob Rosenbaum</dc:creator>
				<category><![CDATA[Bob's Happygood Funny Blog]]></category>
		<category><![CDATA[Future of media]]></category>
		<category><![CDATA[journalism]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[paid content]]></category>
		<category><![CDATA[short stuff]]></category>

		<guid isPermaLink="false">http://www.themarketfarm.com/wordpress/?p=889</guid>
		<description><![CDATA[Finally, the moment we've all been waiting for since the announced engagement of Prince William and Kate Middleton: the day and location of their wedding. So mark your calendars for April 29...]]></description>
			<content:encoded><![CDATA[<p>A direct quote from the 9 a.m. &#8216;news&#8217; segment of NBC&#8217;s <em>Today Show</em>:</p>
<p>&#8220;Finally, the moment we&#8217;ve all been waiting for since the announced engagement of Prince William and Kate Middleton: the day and location of their wedding. So mark your calendars for April 29&#8230;&#8221;</p>
<p>As if NBC isn&#8217;t going to remind us.</p>
]]></content:encoded>
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		<title>First they tell you to swipe your credit card&#8230;</title>
		<link>http://www.themarketfarm.com/2010/08/20/first-they-tell-you-to-swipe-your-credit-card/</link>
		<comments>http://www.themarketfarm.com/2010/08/20/first-they-tell-you-to-swipe-your-credit-card/#comments</comments>
		<pubDate>Sat, 21 Aug 2010 01:51:42 +0000</pubDate>
		<dc:creator>Bob Rosenbaum</dc:creator>
				<category><![CDATA[Bob's Happygood Funny Blog]]></category>
		<category><![CDATA[Poutpourri for 200 Alex]]></category>
		<category><![CDATA[short stuff]]></category>

		<guid isPermaLink="false">http://www.themarketfarm.com/wordpress/?p=882</guid>
		<description><![CDATA[First they tell you to swipe your credit card. Then they tell you to push cancel. Then they tell you to push credit. I wish they&#8217;d make up their mind.]]></description>
			<content:encoded><![CDATA[<p><img class="aligncenter size-full wp-image-883" title="swipe" src="http://themarketfarm.com/wordpress/wp-content/uploads/2010/08/swipe.jpg" alt="" width="199" height="253" />First they tell you to swipe your credit card.</p>
<p>Then they tell you to push cancel.</p>
<p>Then they tell you to push credit.</p>
<p>I wish they&#8217;d make up their mind.</p>
]]></content:encoded>
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