story telling

The truth about your brand: You don’t own it

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You don’t own your brand. Your customers and constituents do.

“Branding” is one of those overused and misunderstood terms. When an organization embarks on a “rebranding” that usually means it’s changing its logo, colors and perhaps the tagline that comes after the name. Sometimes the whole point is just to freshen things up. But often, it’s also an effort to change the way an ...

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Why storytelling is important to business

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By Alexis Scobie
Misc

As long as there have been humans, there have been stories. Stories, told orally, were one of the first forms of human communication, and, in large part, were used to learn from one another’s experiences. Today, they are still at the center of all that we do and say. However, when we think of stories, we often go to a place of extremes – of thrilling fiction books, childhood fables, or the over-exaggerating friend we all have. ...

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The importance of storytelling, big and small

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Tristan Abbott
EContent

A recent Harvard Business Review article discussed the issue of storytelling and its importance, concluding that during this time of information saturation, telling a good story is essential to being heard and getting your message out.  The article concluded that no matter what aspect of business you are involved in, storytelling is an essential skill.

[Read the full article below]
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The importance of storytelling for social change

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By Simon Hodges
Positive News

Business is only now learning that telling a good story requires authenticity, as if bewildered by the discovery of truth. Storytelling in social movements is more advanced. In fact for those who work for social justice, the problem has not been making up good stories, but getting people to listen to the ones they have already. This can be especially hard when movements are very broad, and when the issues they deal with are so large ...

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The irresistable power of storytelling as a strategic business tool

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Harrison Monarth
Harvard Business Review

It’s not often that you hear Budweiser and Shakespeare mentioned in the same breath. But according to new research from Johns Hopkins University, the Bard’s deft application of storytelling techniques featured prominently in the beer company’s Super Bowl commercial.

In “Puppy Love,” a perfectly adorable yellow lab becomes inseparable friends with a Clydesdale. Sneaking out of his pen, the pup and the horse “talk” in the stables and cavort on an idyllic farm –until someone comes to ...

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The science of storytelling

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Steve Denning
Forbes

“Why storytelling?”

 “Simple: nothing else works.”

That was the rudimentary answer that I gave to cynical left-brained managers back in the 1990s and early 2000s when I was introducing them to the power of leadership storytelling. Slides leave listeners dazed. Prose remains unread. Reasons don’t change behavior. When it comes to inspiring people to embrace some strange new change in behavior, storytelling isn’t just better than the other tools. It’s the only thing that works.

[Read the full article ...

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