Archive for the ‘Poutpourri for 200 Alex’ Category

In retrospect, was hanging chad so bad?

Tuesday, November 3rd, 2009

voting-boothAfter 232 years of the USA you’d think we’d be pretty advanced at managing elections by now. But I’ve got this sick feeling we’re getting worse at it.

Back when I was a kid, my parents voted in mini-van-sized booths with curtains, dozens of little levers and one big, red master lever. When you pulled that, you got an audible whrrrr and a click to tell you your vote had been cast; you could see all of the little levers reset, to verify that your vote would be counted for each issue or candidate.

By the time I started to vote, we were punching holes in cards and sticking them into a metal lock box. The only verification that a vote would be counted was the “I voted today” sticker you got at the door – obviously more symbolic than utilitarian.

When I voted today, I filled out little circles with a pen – like the standardized tests I took back in grade school. Then I stuck the ballot into a scanner that was attached to the top of a plastic bin that looked disturbingly like a medium-sized Rubbermaid garbage can. Given all the hanging-chad problems with the previous method, I welcomed the electronic scan – figuring it would verify that all my circles had been filled completely and my ballot was not only cast, but also complete.

It didn’t. It just gave a little “bong” and swallowed my ballot. The elections worker said, “Thank you,” and they failed to offer me a sticker.

I’m thinking by the time my children start voting, they’ll probably do it by dropping a marble in a box, or sticking their finger on an ink pad. Hope they get a sticker.

All the news that’s fit to buy

Monday, November 2nd, 2009

The New York Times, according to one of its own, is close to deciding whether to try charging for online content. If you assume that the best way to bolster the future of news is to figure out how to get people to pay for it online, then this is important – and a good thing if The Times does, in fact, try charging for content.

The only way to get people to start paying for content is for a few leaders to simply take the leap and start charging. Rupert Murdoch’s News Corp. is implementing a plan to do so. Having The Times follow would only be good for the movement.

Can it work? That’s the big debate in media. Many think content wants to be free. Others, like myself, think consumers want it to be free primarily because they’ve been trained that content comes cheap. What nobody knows is how much people will actually pay, or whom they would pay, for real journalism.

reading-newspaperIf the news is to find its footing again – that is, if anyone is ever going to figure out a 21st Century business model by which journalism can flourish – the starting point is knowledge of the true value that journalism has to its end users. This is something that’s been obscured for the past 150 years.

Will consumers place enough value on it that they are willing to pay the full, unsubsidized cost of sending  investigative reporters to do what they do (and defending against the inevitable lawsuits that are a byproduct of their work)? It would be nice. It would simplify the quandary of media executives, who are now gathering in solemn charrettes in search of a bew design for profitable media.

But the truth is that nobody knows. We don’t know what a newspaper would actually cost if paid for fully by readers? Or how its mission, staffing levels, range of focus and intensity of reporting might be adjusted over time to reflect the market-based measure of its value. How would it be distributed? How often would it be published? Who would its readers be?

None of these questions can be answered until enough media simply jump in and try to find out. Until now, few (the Wall Street Journal being the only one of any critical mass that I can come up with) have taken that risk. If The New York Times is getting ready to give it a try, desperation in the business may be reaching some kind of tipping point.

I’m fully confident that real journalism has a significant societal value. The problem is that it’s always been paid for indirectly. Once that value is untethered from the indirect means by which media have always monetized it (that is, advertising), then the real work can begin to right-size the industry and focus efforts where they deliver the most value.

There is real risk that the result would be even more “circular media,” in which celebrities are first manufactured and then covered by the same media organizations as if they were of real consequence  (Jon & Kate and Lindsay Lohan represent two train wrecks in which the front of the train has crashed into its own caboose).

But I’m more optimistic than that. I have enough faith left that if news businesses got serious about charging for the news, they would eventually achieve market balance – knowing how much to spend, and optimizing that for the best impact, as defined by consumers.

I’m hoping the Gray Lady of New York is ready to give it a try.

That crazy Mr. Ferguson in Dubai

Tuesday, October 27th, 2009

duh1Least convincing spam-scam of the week

Subject: Your NAMES was used, Call Me:1-814-796-7443.

Attention please,
Your full names/data’s was used to execute a huge Contract in Dubai
without your consent and you have refused to give a correspondence reply
to My messages, why?
Presently I am on Official assignment in US due to My Bank push towards
acquiring a Bank here in US and an be reached via: “SARGENT’S COURT
REPORTUAL INC. 174 E College Ave Bellefonte PA, in USA: 1-814-796-7443″.
This email message poised because One Mr. Ferguson did came to My Office
to explain that he used your name and data’s to execute a huge Contract in
Dubai without your consent that he used it due to the exigent situation he
Found himself as at the time the Contract was awarded to him and he
fervently pleaded for your understanding especially now that the Project
has been genuinely/legally actualized and the total Project Sum has been
paid to him completely.
Mr. Ferguson then asked that the Sum of Five Hundred Thousand United State
Dollars that he kept in One of his Secret coded deposit Vault Funds in My
Bank be cleared and paid to you as a Compensation for using your name and
data’s to execute his Contract in Dubai without your consent.
There is the needed the for My the “$500,000 Secret coded Vault deposit in
My Bank” be made decoded by Legal clearance and Transferred to you Legally
in accordance with the British Monetary Law. First get back to me via my
secured email Address, to enable me directly reach you Officially or call
you and have a direct voice talk conversation with you now that I am in
USA.
As attested therein in these advertorial sites I would be leaving the Bank
soon, so act fast:

[4 links deleted by blogger on assumption that they're phishing links]

Your’s Truly.
Mark Tucker.
Chief Executive Officer.
Prudential Bank Plc London.
Laurence Pountney Hill, London EC4R OHH.
Securitydepartment@prudentialbk-insuranceplc.com {Restricted}.

First get back to me via my secured email Address, to enable me directly
reach you Officially or call you and have a direct voice talk conversation
with you now that I am in USA.

In a world of SEO, does content matter?

Tuesday, September 22nd, 2009

Well, yes. If you have bad content then it doesn’t matter how many people come to see it. Consider this visual from Mark Smiciklas.

From Intersectionconsulting.com

From Intersectionconsulting.com

Wait, it’s worse than that. If you have bad content, then the more people who see it, the worse off you are. Because now you’re simply broadcasting the fact that you suck.

I would argue you’re better off with great content that only a few people see — because at least those few people will have good things to say about you.

About 10 years ago, I was involved in a magazine that was all about business-to-business commerce. Our readers were intently trying to build e-commerce platforms that would increase the velocity of their business; our advertisers were trying to sell them 7-figure solutions to do so. But the discipline was in its frontier days, and much of what they were doing was first-generation inadequate.

The problem wasn’t that the e-commerce systems failed. It’s that everything else was built for a slower world. Warehouses weren’t organized well enough to handle the high-speed demands of e-commerce. Inventory wasn’t well-enough planned to keep fast-moving items in stock. Shipping contracts didn’t include the kind of pick-up and delivery guarantees that e-commerce requires.

Companies could take the orders with lightning speed, but then the old, slow processes took over.

Which resulted in what became known (at least in my own head) as Rosenbaum’s Law: Enabling e-commerce at a company with bad processes merely makes those bad processes apparent at a much higher speed to a much larger number of people.

The point: Make sure you have something intelligent and/or compelling to say.

Then communicate it.

Then — and only then — promote the heck out of it.

So the QB will give the snap-count just a little bit slower.

Tuesday, September 15th, 2009

The following item is reprinted in its entirety from The Plain Dealer, Tuesday, Sept. 15:

3 current players to donate brains for study of injuries

Three NFL players announced Monday they will donate their brains and spinal cord tissues to a Boston University medical school program that studies sports brain injuries.

Even though dozens of former NFL players have agreed to donate their brains after death, center Matt Birk of the Baltimore Ravens, linebacker Lofa Tatupu of the Seattle Seahawks and receiver Sean Morey of the Arizona Cardinals are the first active players to do so.

Where were you on 9/11?

Friday, September 11th, 2009

falllingman-911I don’t necessarily make a conscious effort to note the anniversary of the moment the 9/11 nightmare began. But every year, within a couple minutes of 8:52 a.m.,  I seem to look at my watch and then I remember.

I was in a hotel in the Rosemont area near Chicago O’Hare aiport. I was beginning a sales trip and was ironing my shirt while watching the Today Show.

I remember the first sketchy report that a plane hit one of the World Trade Center towers. Within minutes, NBC News hunted down a woman on the street who had witnessed the event; Katie Couric interviewed her by phone.

I remember Katie insisting that it was some kind of small plane with propellers, right? The woman was adamant. She said, to the best my memory serves: I think it was a jet.

Katie pushed, obviously hoping for the least-worst-case scenario: Yes, but like a small corporate jet, right?

The woman replied to the effect of: It seemed pretty big to me. Like the kind of jet you get on at the airport when you’re going somewhere.

In my mind’s eye, while this interview was going on, the visual was a live shot of the burning tower. But I could be wrong.

And then it was 8:03 (central time) and the second plane hit and it was immediately obvious that whatever had happened was no accident.

My insides did a flip-flop. I tried to call my wife, but she had taken the kids to school and wasn’t around. I called my mother  and suggested she turn on the TV.

I had to go down to the lobby to wait for the salesman I was working with; we were scheduled to make our first call by phone from my room. He arrived; he had heard the news but apparently didn’t think much of it yet.

The phone-call meeting was short. I don’t remember a bit of it. Before moving to the car for a trip to our first in-person appointment, I suggested to the salesman that we call to see if they were still interested in meeting.

“Nonsense,” the salesman said. “They’re waiting for us.”

I went along. Passive. Happy to be told what to do. But as we listened to radio reports in the car, more information was becoming available. We called the first appointment from the car; the company had sent everyone home. We stopped at a gas station as the salesman called all of our appointments in an effort to salvage the day.

“Jim,” I told him. “The trip is over. Take me back to the hotel.”

“Nonsense,” he said. “You flew all the way here; we’re going to get some work done.”
“Nobody wants to see us,” I said. By this time, the Pentagon had been hit and Flight 93 had crashed in a field. But I don’t remember if we’d heard about it yet. “The radio just said downtown Chicago is  being evacuated. I’m not going up in any skyscrapers today. I don’t feel like selling. Just take me back to the hotel.”

“I think you’re being a little dramatic, Bob,” he sad.

The salesman wasn’t insensitive, though he was making me crazy. It was just his way of dealing with it. I was in the acceptance stage and ready to move on to mourning. Jim was simply still in denial, perhaps his higher thinking processes being hijacked by the immediate tension of having his boss in town and nobody to call on.

I eventually succeeded in getting dropped off at the hotel. Jim didn’t want me to be alone, but I told him to go home and be with his family. It was a relief when he left me. I called the office to send my staff home; I needn’t have — the corporate staff had already shut the office. I spent the day in my room, sitting at the end of my bed, still dressed for sales calls, staring at the TV. I talked with my wife somewhere in there and let her know I didn’t know how or when I’d be home.

At about 4 p.m. I went to the hotel bar and got very very drunk on the expense account, enjoying the simple companionship  of strangers like me; stranded away from home, refusing to feel alone.

Why the URL is less important every day

Tuesday, September 8th, 2009

I remember reading, in the early days of the Web, how large companies were paying hundreds of thousands of dollars to purchase meaningful URLs. For instance, McDonald’s wasn’t the first owner of www.mcdonalds.com.

About 9 years, ago, I tried to sell a URL that I was abandoning. I found a broker who promised to auction it off, estimating that it might be worth $15-20 thousand. The bubble burst, the auction never happened, and the URL simply expired — sitting unused until sometime in the past year when another company started using it.

The URL remains a most important locator for online information. But the importance of branding a URL — or of obtaining a URL that perfectly matches your brand — is declining.

Jonathan Richman at iMedia Connection offers 4 technologies that are responsible for its declining importance.

They are:

Search engines: The power of search is well-known. More people find websites through search than by typing in the URL;

Browsers: New-generation browsers like Google Chrome and Firefox skip the need for going to a search engine; just type a search term in the address box and they deliver search results;

URL shortening: Sites like Twitter, with strict limitations on size, force URLs to be shortened dramatically. Tools like TinyURL and Bit.ly exist to do this. Which means the URL for this page, as an example goes from http://www.themarketfarm.com/wordpress/2009/09/08/why-the-url-is-less-important-every-day/ to http://tinyurl.com/nq6d2y — which is pretty efficient, except any unique branding disappears.

The QR code: Popular in Asia and Europe, you take a picture of the QR code on your smart phone, and it will take you directly to the related website.

Overlooked in Richman’s blog, which is more detailed and well worth reading, is a fifth technology of social networking. More and more businesses are using Facebook, Twitter and other sites to attract audience; these work based on the names of companies and communities — not web addresses. So the brand of the company once again becomes more important than the brand of its URL.

The ultimate point, though, is that if you have a URL you like, don’t spend too much to brand it. And if you have a URL you don’t like, you can work around it.

Pandora radio: maybe the best thing the ‘net has ever offered

Saturday, September 5th, 2009

pandora-radioAfter hearing about Pandora.com for months, I just loaded it on my Blackberry. And then on my laptop.

Pandora is internet radio; you pick an artist or song that you like and it builds a station of music with similar qualities. If it plays a song you don’t like, a click on the thumbs-down icon helps Pandora refine what it plays for you.

I’ve never used an application that loaded any easier or was more intuitive to start up. Over the course of a 45-minute drive in which I was the passenger, I loaded it, got familiar with the controls and set up about 15 stations — all of which play music that I could listen to all day. When I got to my laptop, I loaded the application in less than a minute, then typed in my password, and got to precisely where I’d left off on the Blackberry.

With a $6 cable from Radio Shack, you can plug the Blackberry (or iPhone) into the utility port of a car radio or a set of powered speakers.

Which means that with no learning curve, and for the cost of my cell phone data plan — which I was already paying — I can have the best of all musical worlds (mental note: start a new Pandora station around Candide or Leonard Bernstein).

It’s better than my iPod, because I don’t have to select each song and be my own DJ.

It’s way better than Sirius/XM because the channels I create are better focused than anything satellite radio offers; and I don’t have to pay the $6.99-$12.99/month subscription fee.

I don’t think Pandora is going to hurt the sale of MP3 players; most of them do more now than simply play music files.

But Pandora is everything that Sirius/XM could hope to be — yet easier, better and cheaper. It is the ultimate disruptive technology; it delivers radio at no cost, using technology that lots of people already possess, and it strikes a magical balance between doing all the work and giving the user control.

Last I heard, Sirius/XM was losing more than 100,000 customers a month. I can’t imagine that pace has continued. But I’m guessing the downward trend has. And with its dependence on expensive space-based satellites and human-programmed channels, satellite radio is a precarious business model that has yet to make money.

In Greek mythology, Pandora carried a magical box that contained all things harmful to humans — disease, fear, unhappiness, etc. Zeus instructed her not to open it, but when her curiosity got the best of her, she spilled its contents into the world and upon mankind.

To most of us, this Pandora is a welcome innovation. But to Sirius/XM — and broadcast radio over time — Pandora and the others that will inevitably follow it must look like the thunder from Olympus itself.

What would YOU do with 9.5 man-years every day?

Thursday, September 3rd, 2009

facebook-logoIn a discussion/promotion for his business at LinkedIn, Mike Nobels writes that Facebook users spend a total of 5 billion minutes there every day.

That’s 9.5 people-years per day spent on Facebook. I don’t know the source of his information and I haven’t bothered to look at how many people use it; I don’t know the average time spent per user. I don’t even know why this is meaningful.

But it amazes me nonetheless.

Will marketers ever learn?

Tuesday, September 1st, 2009

brainsAnother concise and dead-on blog from Seth Godin, marketing guru.

His premise: Marketing used to be easy because all you needed to do was find the money to buy a pile of ads and you could be sure to reach your target audience as well as any of your competitors.

Now, however, the Internet requires marketers to bring skill, nuance, strategy and all sorts of other rarities to the table. Will they? A few already are. As for the rest, you can apply the oldest and worstest cliche in the history of the written word: Only time will tell.