The emergence of social media has changed the way organizations reach people. Using social media isn’t rocket surgery. But it requires a variety of skills that many businesses and non-profits don’t have in-house. These include:
- Budgeting: Determining how much to spend and what results to expect for the investment.
- Content development: Creating a sustained stream of compelling, relevant information.
- Technology development: Staying current in pairing the right content with the right social media tools – and just important, not spending time with the ones you don’t need.
- Audience development: Aggregating a group of people who are interested and engaged in your services or products.
- Policy documentation: Determining who has access, who can post, and what kind of content may or may not be used.
- Measurement: Identifying meaningful metrics to gauge results.
You get a social media presence scaled to your needs and designed for your market. Contact us to discuss it.