The emergence of social media has changed the way small businesses and non-profit organizations reach people. Using social media isn’t rocket surgery. But it requires a variety of skills that few small businesses and non-profits can afford to have entirely in-house. These include:
- Content development
- Creating a sustained stream of compelling, relevant information.
- Technology development
- Stay current in pairing the right content with the right social media tools– and just important, not spending time with the ones you don’t need.
- Audience development
- Aggregate a group of people who are interested and engaged in your services or products.
- Policy documentation
- Determining who has access, who can post, and what kind of content may or may not be used.
You get the social media presence you want, and only pay for the parts you can’t do in-house.