Tiny media
Lastest posts
- 10 common marketing mistakes small businesses make all the timeMost people don’t go into business for themselves because they like marketing. But if you want to stay in business, you need to develop a competency at it. Here are some of the most common mistakes I see as small businesses go to market. Sending the wrong message: You can go broke trying to saturate the market with messages about what you want to sell. You make money by offering what the target market wants to buy. It’s not always the same thing. For instance, you may think you’re selling commercial ...
- Mowing down price objections in advertising salesYou won’t close many advertising deals without being asked to cut your price. But doing so takes away from revenue, sales commission and profitability – and that’s the best case. More likely, it will make the deal harder to close – creating more obstacles and potentially sending your prospect into the arms of the competition. That’s because most price objections aren’t really about price; they’re about uncertainty. It’s similar to when someone says he’s too busy to meet with you. It’s not that he doesn’t have time; it’s that your meeting isn’t ...
Previous posts
- A single metric to compare different publications
- The need for local news
- Advertising 101: Frequency v. size v. color
- Your business card is not an ad
- The economics behind the media meltdown
- Names make news (2.0)
- Make sure value-added really adds value
- Wants vs. needs? You’re selling both
- Everybody’s a publisher now
- Sales of digital content improve thanks to some new tools
- The time has passed for revenue-enhancing digital products
- A magazine is an iPad that doesn’t work
- Advertisers will always go where the people are
- The worst of both worlds
- A bit more on the royal nuptials
- The royal engagement and authenticity in the media
- The Rules of Social Media Content
- Content: made simple
- How big is mobile computing? Really big.
- A meaningful vision about magazines of the future
- ABC audit bureau dives into digital head first
- Outside the marketers’ echo chamber, print lives
- My interview on citizen journalism
- IBM study paints not-so-pretty picture for B2B media
- I want to love iPad; is that so wrong?
- A fascinating prediction about the future of media
- A morale-boost for beleaguered newsies: E&P lives
- Took the words right out of my mouth
- One more self-destructive act by the media
- But would you pay to read a digital magazine like THIS?
- More magazines going mobile
- R.I.P. E&P
- Does Glenn Hansen have a death wish?
- Dallas Morning News restructures, Armageddon begins
- The Adventure is over
- More on AOL’s content push
- More on AOL: It’s new content strategy is dead wrong
- The great search engine standoff
- What is the world’s smallest deck chair?
- People will pay for online news? Now we’re talkin’
- News: Not dead, but being reborn
- Aaugh! Murdoch delays pay-for-content plan
- The startling drop in audited circulation
- All the news that’s fit to buy
- A novel notion for monetizing the news
- Measuring the declining investment in journalism
- Rocky Mountain News closes for the 3rd time
- Condé Nast shocker: A hard move, but smart
- If only print could be more like TV in trying to be more like the ‘Net
- Playing the Twitter shellgame
- Trouble with democracy: It doesn’t pay well
- In a world of SEO, does content matter?
- Wal-Mart redesign cuts magazine aisle in half
- Newspapers getting closer to a paid-content consensus
- Not-for-profit news is no panacea
- Where were you on 9/11?
- Magazines: Kick ’em when they’re down
- Why the URL is less important every day
- What’s the economic value of a journalist?
- What would YOU do with 9.5 man-years every day?
- BPA Worldwide freezes rates, remains arrogant and irrelevant
- Is social networking a fad? Figure it out in 4:22
- A new perspective on the media meltdown
- Facebook’s future: It’s in your shorts
- A new tipping point in favor of paid content
- The latest ain’t the greatest in new publishing models
- New study says consumers like ads. And it won’t change a thing.
- “Save the newspapers” campaign
- On YouTube, celebrity correspondents acknowledge the power of citizen journalism
- ‘The King of Pop is Dead’ social-media time trial
- A financial plan for the news’paper’ of tomorrow
- Selling what your customers want v. what they need
- If you can’t bring journalists to the computer, then bring geeks to journalism
- A must-read for all you content types (that’s ‘editorial’) in the old paradigm
- American Pie send-up on media
- More than ever, the medium is the message
- Dinosaurs alive and well in era of Web 3.0
- More on the suing of Entrepreneur
- A shocker about ad budgets – and why
- Murdoch charges for content; Gannett closes my first paper
- What B2B advertisers really want from media
- Are magazines really that important?