For many organizations, a website is the most important communication asset. Always on and available worldwide, its work is to make a good first impression, answer questions, gather leads, promote products and services, and carry your messages while you attend to other things.
Creating or revamping a website involves two skill sets:
Most people start with the technology, because it involves fun decisions about colors and sliders and other gadgets. Any website developer can help with this process, but few have anything to say about content. They leave that important detail entirely up to you.
We approach each website as a communication project first. We believe form follows function; a website should be built around your communication priorities and not the other way around.
Our process focuses on the experience of targeted users:
- Identify the different audiences who use your website — recognizing that clients, prospects and donors, for example, are looking for different things.
- Organize your information around their needs, developing new content as necessary.
- Build the website around this optimized information flow, or provide your web development team with wireframe diagrams and content maps to make their job easier.
If your website is out of date, or it’s just not getting the job done and you can’t put your finger on why, contact us. We’ll bring a fresh approach to your important internet presence.