Cultivating sales channels
and harvesting revenue from content
The background
We’ve grown disenchanted with old-school marketing. It breeds too many messages in too many places. Working in the mainstream media, we also grew disenchanted with trying to sell stuff that marketers no longer wanted to buy – things like print advertising, sponsorships, banner ads.
The MarketFarm uses 21st century technology to bring marketing back to its roots. It reduces the cost of marketing while increasing the yield.
How? By using social media and other marketing tools to build networks of prospects who are looking for the kind of ideas, knowledge, services and products that you provide.
The point
We’re not trying to sell you a handful of magic beans here. The MarketFarm is a serious contract marketing business, specializing in developing latent sales channels. Most businesses have at least one.
- Have a library of data that people want to use?
- Are your distributors shrinking and your e-commerce is stagnant?
- Do you have a new service that nobody has taken ownership of selling?
- Or a product that ought to be welcomed in new markets, if only you had the time to crack them?
It’s possible that you haven’t even figured it out yet; a chat with us might help.
Best of all, we generally don’t ask you to pay when we put the seeds in the ground. When the stalks are high and the corn is harvested, we’ll accept a fair, pre-established share.
The result? We don’t eat unless you eat. Can you beat that?
The principal of The MarketFarm is Bob Rosenbaum. To learn more about him, visit the Farmer Bob page.
In the real world
Example: A small consulting firm sought to make some extra money by turning work byproduct into data, reports and other useful information that businesses want to buy. They’re working with The MarketFarm to build the website, manage the content, sell sponsorships and use state-of-the-art marketing techniques to bring in traffic and make sales.
Another: A company that provides marketing services has developed a product that could be of value to a much larger set of companies than they’ve ever served before. They’ve signed on with The MarketFarm to hire sales reps, create demand for their product and bring in new sales.
One more: A not-for-profit community newspaper is trying to build its online presence and generate a cash surplus to fund new community programs. The MarketFarm is working with them on a pro bono basis to increase sales, improve the product and develop traffic online.
Finally, we don’t say yes to every opportunity that comes our way; we only take on work we know we can grow – good products or services that need the kind of skills we already have. That’s how we keep all the animals in the barn happy.
We know it’s a little bit off-center. If that’s what you’re looking for, maybe we should talk.
