They don’t care how much you know until they know how much you care.
(Attributed to many sources including Theodore Roosevelt and Martin Luther King Jr.)
It’s not about what you say; it’s about what they hear.
Fast. Short. Meaningful.
An incomplete solution now is better than a complete solution later.
Instead of giving a lecture, tell a story.
You can’t educate ’em if you don’t entertain ’em first.
You can keep your audience busy with quotes and retweets. But to build an audience, you need to be original.
Of course you’re there to sell. But your audience isn’t necessarily there to buy. Remember it and respect it.
One sales pitch for every 20 pieces of non-selling content. Maximum. And that’s if your content is really good.
You’re not a guru until OTHER people call you a guru; so don’t even bother trying to prime that pump.
Write like you talk, and talk well.
(More to come, or suggest your own)