The simple unsubscribe function comes with a surprising number of variations. While federal anti-spam regulation requires an unsubscribe opportunity in all e-mail marketing messages, the law doesn’t say you have to make it easy. And many marketers don’t. Where is it all headed? Here’s one possibility.
7
JAN
2014
JAN
2014
About the Author:
Bob Rosenbaum is founder and principal of The MarketFarm, a content-oriented strategic communications firm.