Why storytelling is important to business

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By Alexis Scobie

As long as there have been humans, there have been stories. Stories, told orally, were one of the first forms of human communication, and, in large part, were used to learn from one another’s experiences. Today, they are still at the center of all that we do and say. However, when we think of stories, we often go to a place of extremes – of thrilling fiction books, childhood fables, or the over-exaggerating friend we all have. We don’t always think about the ability that stories have to provide meaning, create context, and instill a sense of purpose in all that we do.

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