Some brands can’t be rehabilitated

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In follow-up to a recent post about branding and rebranding, I’m not sure how to classify this item.

It could be an example of hope over reason; or a grand experiment to test the persuasive powers of 21st Century media. Or a doomed attempt to paint over hate. Or maybe it’s satire. But it does succeed at demonstrating there are limits to what you can sell.

T-Shirt Company Tries To “Reclaim” Swastika As Symbol Of Love


About the Author:

Bob Rosenbaum is founder and principal of The MarketFarm, a content-oriented strategic communications firm.

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