Author Archive

A shocker about ad budgets – and why

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According to a consortium of advertising agencies, ad budgets are down this year. Who woulda thunk?

Seriously, according to B2B, a survey of 40 ICOM agency members indicated that more than half the agencies have seen client budgets drop at least 21% this year.

That seems to have translated directly to the magazine sector. The Seybold Report cites  data that consumer magazine pages were down 25 percent in Q1, with a corresponding decline in “rate card revenue” (that is: it’s ...

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Murdoch charges for content; Gannett closes my first paper

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Rupert Murdoch is apparently tired of all the talk about how to save newspapers; now he’s taking action. According to a report in Media Buyer Planner, Murdoch is going to begin charging for content in 54 daily newspapers that he owns.

tucson_citizenIt’s an action few publishers have been willing to take, but Murdoch must be tired of watching profits simply fall out of the bottom of this bottomless boat. At some ...

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Facebook: eyeballs, China and deja vu

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Is it possible to have two deja vus at the same time? Or is that simply schizophrenia?

According to Venturebeat, Facebook is raising money to buy back stock from its employees. It hopes to borrow $150 million to buy back 15 million shares at $10 each. These shares have been given to employees of the private company xiaonei-blueover the past few years, and those employees have the right ...

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How fast can one company lose customers?

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According to Shelly Palmer at imediabytes, Sirius/Xm Radio lost $36 million in Q1. And that’s nothing. It lost 400,000 customers — which I’m thinking is more customers than Johnson & Johnson lost back in the 1980s when someone started putting cyanide in its Tylenol products. siriusxm_siriusI mean, 400,000 is a mid-size city. It’s a lot of customers. I’m not sure you could get rid of customers that fast ...

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What B2B advertisers really want from media

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I’m not an advertiser, but I’ve spent the last 10 years selling to them.

I think my first day selling was the last day of the golden age in B2B media — back when magazine people spent all day bending over to pick up money, and then marveled at how hard they were working.

On my second day the balance tipped; customers by-and-large stopped looking for reasons to advertise, and started looking for reasons not to advertise. This has been documented and ...

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Are magazines really that important?

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Folio:, a trade magazine for the publishing industry, reports that Entrepreneur magazine is being sued for $178 million by a group of 87 investors who claim the magazine promoted a business that turned out to be a giant Ponzi scheme. (Here’s the article.)

ent-mag-cover-may-08In the suit, they claim the magazine “deliberately, willfully and recklessly failed to exercise due diligence in publishing information” about Agape World, ...

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