Author Archive

It’s 2015; get a website already

Posted by:

 

A surprisingly large number of owners still think their small business doesn’t need a website.

Among them are some of the smallest businesses, like handymen, gutter cleaners and house painters. But it also includes businesses with higher overhead and more at stake: mechanics, limousine services, even restaurants, retailers and professional service providers like lawyers and accountants.

A website isn’t a luxury – especially for small businesses. It can ...

Read More >
0

5 good projects for your holiday-season lull

Posted by:

new year_ambro_freedigitalphotosFor many of us, business is going to slow down at some point in the next few weeks of the holiday season. A lot of people will use it to clean their desks, or maybe even take some time off.

It’s also a good time to set up your marketing efforts for more impact in the New Year.

Here are 5 projects that are perfect to undertake during the holiday slow-down – ...

Read More >
0

Optimizing the local, independent business

Posted by:

In my community in Cleveland’s inner-ring eastern suburbs, Walmart just abandoned its old location and moved less than a mile away to a newer, gianter, superer Walmart. It has increased the size of its food section – making no secret of an ambition to take yet more business from the two independent grocers that still thrive here.

The character of my community is defined in large part by the independent merchants who operate here. Many of these small-business owners have made ...

Read More >
0

The oppression of the wrong quadrants

Posted by:

This is so simple, so obvious, it probably doesn’t need to be stated. Except that I first heard it a couple decades ago and have used it every day since. So maybe a brief mention:

The Productivity Matrix is a simple tool that helps you make sure you’re doing the right work at the right time.

Stephen Covey had a matrix ...

Read More >
0

3 local marketing best practices: Be seen, be known, be remembered

Posted by:

Success in marketing isn’t about finding the one thing that works; it’s about cultivating a range of activities that, cumulatively, bring in the customers you need. Some of the best activities cost little and exploit your own interests.

Here are examples from 3 Cleveland Heights businesses that do a good job at making themselves seen, known and remembered:

Community involvement: Every year on New Year’s Day, Tommy’s Restaurant hosts a ...

Read More >
0

Social media marketing: Where to start

Posted by:

Most business owners rightly feel they have better things to do than play around with social media.

At the same time, it’s not an exaggeration to say social media has revolutionized marketing. It allows any business to engage in “content marketing” – essentially developing its own audience at little or no cost, and engaging with them to drive interest in sales. To ignore this is to ignore the behavior of your customers and prospects.

Read More >
0

Exploiting the ‘Best of the Heights Awards’

Posted by:

Nominations have begun for the 2013 Best of the Heights Awards. If  your business is located in Cleveland Heights or University Heights, this local recognition program provides an opportunity for free and low-cost marketing. Here’s how this year’s program works, and how to take advantage of it in your business:

How it works

The program is a little bit different this year. It’s being run in 2 rounds. First is an open nomination period ...

Read More >
0
Page 2 of 14 12345...»