Author Archive

The royal engagement and authenticity in the media

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Why do the breathless reports of Prince William’s engagement to Kate Middleton have such a negative impact on me?

I have no ill will toward the couple; they are charming, attractive and – considering the circumstances – appear humble and likeable. In England, where the royal family is some kind of national treasure, I might understand such over-the-top, second-to-second pursuit of each detail as they proceed toward a royal wedding.

But here in America, Will and Kate are not our own; interest ...

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Who’s really behind Steven Slater’s spectacular resignation from Jet Blue?

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Once you get past the viral thrill of rehashing Steven Slater’s “bailout” from a career as a flight attendant that he could no longer stand to hold, the debate – to the degree that any debate is required at all – quickly gets to the question of who was more wrong?

Was it Slater, who cursed at his passengers, deployed the emergency slide on the Jet Blue plane to which ...

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The Rules of Social Media Content

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Rule #1:
They don’t care how much you know until they know how much you care.
(Attributed to many sources including Theodore Roosevelt and Martin Luther King Jr.)

Rule #2:
It’s not about what you say; it’s about what they hear.

Rule #3:
Fast. Short. Meaningful.

Rule #4:
An incomplete solution now is better than a complete solution later.

Rule #5:
Instead of giving a lecture, tell a story.

Rule #6:
You can’t educate ’em if you don’t entertain ’em first.

Rule #7:
You can keep ...

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Vuvuzela: The story behind the buzz

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Those irritating vuvuzela horns that South Africans (and now everyone else, it seems) like to blow from the first minute to the last of a soccer match seem to have taken much of the world by surprise.

But they are, and always have been, readily available in the United States. They’re sold as school-spirit items (School spirit stadium horn), novelty items, stadium contraband (May be banned in a stadium near you!), and curiously even as magic accessories – with ...

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Air travel now closer than ever to a root canal

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For a fee, Frontier Airlines is now allowing people to bring their caged pets into the passenger cabin to fly along. In doing so it joins United and Southwest in liberating dogs, cats, rabbits, hamsters and small birds from the dark chill of the hold.

It’s all part of a larger strategy. Between narrower seats, reduced legroom, baggage stuffed in every cranny, elimination of in-flight meals and every other nicety, the airlines are getting closer to their end-game.

For yet another ...

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Content: made simple

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In a longer interview on consumer media by iMediaConnection.com, Professor Henry Jenkins from USC’s Annenberg School for Communications & Journalism offers this breathtakingly simple explanation of the role of content – and a fair warning to those who would exploit it with hands of ham:

“… In a world with many media choices, consumers are actively selecting what content is meaningful to them and circulating it consciously to people they think may be interested. ...

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How big is mobile computing? Really big.

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Mary Meeker of Morgan Stanley made the following presentation at a recent meeting of technology wizards and gurus. (Notably she got the name of the event wrong; it’s the CN Summit.)

There’s a breadth of information here, ranging from adoption of mobile technologies to the potential for mobile advertising to the investment outlook for companies in the business.

The big takeaway for me is how it underscores the increasingly reasonable-sounding claims that mobile computing will change how we think about computing; and, ...

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Identity theft pitch of the week

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This effort to scare me into giving up the goods got caught in the spam filter this week. Except for removal of the phishing link, it’s published here exactly as it appeared:

Hello Visa Card Client ,
Your Bank Card is suspended, becaus we have noted a problem on your Card.

We have determine that someone has maybe using your card without your permission. For your protection, we have  suspended your credit card. To exercise this suspention, Click ...

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