The simple unsubscribe function comes with a surprising number of variations. While federal anti-spam regulation requires an unsubscribe opportunity in all e-mail marketing messages, the law doesn’t say you have to make it easy. And many marketers don’t. Where is it all headed? Here’s one possibility.
For anyone who wonders what the future of media looks like, spend 1:30 to watch this video. If involves a cute baby, and if you project forward to when that baby is an adult, it tells you everything you need to know.
In a recent workshop on social media for small business, one owner remarked that she didn’t want to start using Facebook for her business because she doesn’t want information about her personal life to be available to strangers online.
After an explanation that it’s now possible to keep business and personal lives separate on Facebook, I flippantly suggested that the era of privacy is over anyway.
Many people under the age of, say, 25, seem comfortable sharing every moment – for better ...Read More >
Let’s call it the Hard Goods Rule: Buy good equipment and take good care of it.
Nothing provides better affirmation and aids in a better outloook than moving through the details of the day with equipment that works easily, well and with the rarest of failure.
If you need to buy a printer for your ...Read More >
According to a report in B2B Magazine, the next edition of Microsoft Internet Explorer – IE9, to be released during 2011 – will include a feature that enables users to block 0nline tracking of their internet browsing by marketers.
Thank you Microsoft, for taking our privacy out of the hands of the calcified Congress, and putting it back where it belongs: with each of us. If you’re not careful, people might start to like you again.