Happygood Funny Blog

BPA Worldwide freezes rates, remains arrogant and irrelevant

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BPA Worldwide, a leader in providing third-party circulation audits, has announced that it’s freezing membership dues and audit rates at their July 2008 levels — good through June 2010.

If you’re in the business, you know that BPA is especially strong among magazines with controlled circulation. If you’re not in the business, you need to know that third-party circulation audits are how publications validate their readership claims to advertisers.

BPA is facing obsolescence at an astonishing rate. If BPA ...

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Facebook’s future: It’s in your shorts

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Just yesterday, a friend (that’s a lower-case, analog friend) told me how much he hates Facebook. He can’t believe how much time people spend there, he wishes he had never registered for it, and he resents the amount of attention it tries to demand from him.

With that said, he asked if I thought it would eventually fade away.

Social media is here to stay, I responded. While Facebook and Twitter may not always be the dominant portals, the notion of social ...

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Resistance is futile: You WILL buy an e-reader

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Amazon’s got the Kindle, now in generation 2.5. Sony just announced that it’s reducing the price of its base-level e-reader to $199 — $100 less than the Kindle — though you can’t download books via wi-fi like you can with Amazon’s unit.

You can also buy e-readers from Panasonic and Samsung, with another coming soon from a startup called Plastic Logic. Microsoft had been rumored to be moving toward the e-reader market, and everyone seems to be waiting for ...

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A green GM logo won’t bring in the green

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gm-green-logoIt’s been reported in several media over the past week or two that GM is considering changing its logo to green to reflect a leaner, more environmentally conscious identity.

I can’t think of anything less meaningful to the company or its customers.

GM’s future has nothing to do with telling the world that it’s lean and green — which is what the new logo color is supposed to represent. The only thing ...

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A thought on leadership

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I’m coaching my son’s youth baseball team. I’ve found that leading a group of 11-year-old boys is pretty much the same as leading a group of adult professionals.

In both cases, the job involves:

  • keeping them focused
  • keeping them motivated
  • removing roadblocks to allow them to remain productive
  • assigning each individual a role that benefits the entire team while complementing that person’s skills, interests and style.

Finally, here’s a quote on leadership, with which I wholeheartedly agree, that’s attributed to the book, The Four Agreements: ...

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On the art of ‘followership’

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In his dependably brief and insightful blog, marketing guru Seth Godin writes about this video of a spontaneously developing community  at a dance festival: “My favorite part happens just before the first minute mark. That’s when guy #3 joins the group. Before him, it was just a crazy dancing guy and then maybe one other crazy guy. But it’s guy #3 who made it a ...

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