Independent Media

How big is mobile computing? Really big.

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Mary Meeker of Morgan Stanley made the following presentation at a recent meeting of technology wizards and gurus. (Notably she got the name of the event wrong; it’s the CN Summit.)

There’s a breadth of information here, ranging from adoption of mobile technologies to the potential for mobile advertising to the investment outlook for companies in the business.

The big takeaway for me is how it underscores the increasingly reasonable-sounding claims that mobile computing will change how we think about computing; and, ...

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ABC audit bureau dives into digital head first

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ipad2For those – and there are many – who say the iPad won’t save publishing, here is evidence that the Little Tablet that Could might be more powerful than they expected.

ABC, the leading auditor of consumer and paid periodical circulation, has built a service that allows media to count readership across  multiple electronic platforms: apps, e-readers and mobile browsers.

Ordinarily slower than honey from the fridge, the audit bureau’s speed to ...

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Outside the marketers’ echo chamber, print lives

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According to B2B magazine, ABM, the trade association for the business-to-business trade press, held a series of panel discussions recently in which participants declared that print isn’t dead.

Wouldn’t we expect them to say that? Of the four pro-print souls mentioned in the article, three of them still make their living by running, editing or selling for print magazines.

I’m not arguing their point either; I believe print is a vitally important communications vehicle and somehow will remain so in the ...

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IBM study paints not-so-pretty picture for B2B media

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A new study by the IBM Institute for Business Value concludes that the troubles faced by traditional media aren’t going to go away when the recovery picks up steam.

The study, according to a report by BtoB magazine, concludes that as more and more people move online to get their information, advertisers aren’t willing to pay as much to reach them. Why? Presumably because these prospects become easier for the advertisers to reach – a conclusion that’s hinted at by ...

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I want to love iPad; is that so wrong?

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ipadAt the beginning of January, I wrote a hopeful post about the coming introduction of what we now know to be the Apple iPad.

On re-reading it, I’m glad to say I was appropriately not giddy. I simply said the new device, if it met expectations, could provide a strong enough platform that media would use it to begin their evolution toward a digital-only era, which is essentially inevitable. ...

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A fascinating prediction about the future of media

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In iMedia Connection, Adam Broitman boldly predicts the death of offline media. His skillful headline almost – but not quite – predicts that it will happen in 2010.

Ignore that; that’s just headline-writing 101 – making the message immediately relevant. 2010 will inevitably bring more bad news for old-line media. But it will still be very much alive by the end of 2010.

But Broitman makes a great point, and I think he’s dead on.

His point is that online media will ...

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A morale-boost for beleaguered newsies: E&P lives

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Editor & Publisher – was shuttered in December by its owner, Nielsen Business Media – has been sold and will continue to publish, according to a report by Folio: magazine. E&P is more than 100 years old, and has been the leading trade publication of the newspaper industry for most, if not all, of its history. Its demise was a blow to the gut to journalists everywhere, who for the last few years have watched the apparent meltdown ...

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