Independent Media

What is the world’s smallest deck chair?

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aol-logo-4It’s the period in Aol. As in, America Online’s new branding effort, which changes the company from AOL to Aol. – but doesn’t make it any more relevant in a post-internet-service-provider world.

Seriously, this isn’t like rearranging deck chairs on the Titanic; as AOL and Time Warner complete their de-merger, it’s like replacing the rubber pad on a leg of a deck chair so it doesn’t scuff the deck.

I don’t understand ...

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People will pay for online news? Now we’re talkin’

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A study by Boston Consulting Group indicates people are increasingly willing to pay for local and national news delivered to their mobile devices.

On average, according to the study, the price would have to top out at about $3 a month, which admittedly isn’t much. But it offers two strong points of optimism:

People are willing to pay SOMETHING for what was previously assumed to be of no commercial value.

$3 a month, for a product that no longer has the production ...

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News: Not dead, but being reborn

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This article, on the effort by eBay founder Pierre Omidyar to start a local news service in Honolulu, validates my postion that journalism and the news business are not dead or dying. They are being taken up by a new generation of media outsiders – people who value news and aren’t so burdened by years of “training” in the industry, that they can see new possibilities that may exist. It also helps that they aren’t burdened by an infrastructure ...

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The startling drop in audited circulation

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According to AudienceDevelopment.com, audited circulation levels are declining at historic rates.

This actually points to two trends — one economics related, and one customer-induced.

The first is that publishers are cutting circulation in order to reduce cost. AD states that “183 publications decreased circ 5 percent or more compared to 142 a year ago and 101 the year previous. Conversely only 41 publications increased circ five percent or more compared to 76 the year previous.”

OK, so publishers are cutting circulation to ...

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All the news that’s fit to buy

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The New York Times, according to one of its own, is close to deciding whether to try charging for online content. If you assume that the best way to bolster the future of news is to figure out how to get people to pay for it online, then this is important – and a good thing if The Times does, in fact, try charging for content.

The only way to get people to start paying for content is for a ...

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A novel notion for monetizing the news

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While newspapers are wallowing in catastrophic circulation losses, their online revenues are falling short of objectives, and more people look to the web for news, Amos Gelb, a former TV guy and now an associate professor at George Washington University’s School of Media and Public Affairs, suggests a new model for profiting from running a serious news operation: cost transference.

In short, the idea is for Internet Service Providers (ISPs) – his example is Verizon Internet – ...

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Measuring the declining investment in journalism

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Rick Edmonds, media business analyst at The Poynter Institute, estimates that U.S. newspapers have reduced the amount of money they invest in journalism by about $1.6 billion a year. His methodology is – by his own admission – back-of-the-envelope.

He has essentially calculated the reduction in total revenue of the U.S. newspaper industry over the past few years, and then multiplied this by the average percent of revenue that newspapers spend on their news operations.

The result is $1.6 ...

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Rocky Mountain News closes for the 3rd time

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The Rocky Mountain Independent has closed just two months after it started. The Independent was formed from the ashes of InDenverTimes.com – which actually still exists as a free information site, but not with any of the well-intentioned people who started it five months before the Independent.

Both of these were created by jobless journalists jilted by the February closing of the 150-year-old Rocky Mountain News.

The closing is sad, but predictable. The online-only effort at covering news in Denver ...

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Condé Nast shocker: A hard move, but smart

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cover_modernbride_190In a move that startled almost everybody, Condé Nast is closing four magazines: Gourmet, Cookie, Modern Bride and Elegant Bride.

At some level, though, this shouldn’t be a surprise; the two bride titles are simply maids of honor to Brides magazine – also owned by Condé Nast. Elegant Bride, with 150,000 total circulation is a niche magazine for those who plan to buy luxury weddings. Modern Bride, with 335,000 ...

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