Independent Media

On YouTube, celebrity correspondents acknowledge the power of citizen journalism

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YouTube has organized a library of how-to videos for citizen journalists. Much of it won’t be relevant to the vast majority of citizen journalists. But the talent that is now spending time helping ordinary folks to create content is amazing and impressive. I still talk to journalists almost every day who continue to resent the infiltration of their work by “ordinary people.”

In fact, I met this morning with 2 individuals who have been stymied in their efforts to cultivate ...

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‘The King of Pop is Dead’ social-media time trial

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michael_jackson_1971_got_to_be_thereWho was first to report on Michael Jackson’s death?

It’s just after 9:30 p.m. EST on Thursday, June 25 — the day of Michael Jackson’s death.

The first tweet from my admittedly small ‘follow’ list came at 5:24 as a retweet from Daniel McCarthy, who I don’t actually know, but rather stumbled across him in a retweet from a former boss for whom I have a lot of respect. McCarthy’s ...

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A financial plan for the news’paper’ of tomorrow

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Peter Kafka, former media writer for Forbes and now blogging his own MediaMemo, asks the question (non-rhetorically), “What happens when your newspaper goes digital?” His immediate conclusion: Most of the staff gets canned.blackberrypd3_4001

In his blog, Kafka channels Outside.in CEO Mark Josephson whose business is to support local news operations with broad-based content as they make the move to digital themselves.

Josephson tells Kafka that his prototypical digital newspaper would ...

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Selling what your customers want v. what they need

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Content marketing guy Newt Barrett turns around conventional wisdom, suggesting that instead of working to develop a unique selling proposition, you develop a Unique Buying Proposition. This is more than a semantic turn. The UBP forces you to think like your customers. It changes the question from “Why should they buy from me?” to “Why do they WANT to buy from me?”

You can read Newt’s complete case here.

In the meantime, I’ll add this thought on selling: People ...

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If you can’t bring journalists to the computer, then bring geeks to journalism

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Northwestern University’s Medill School of Journalism is turning out its first group of graduates in a master’s program that teaches computer geeks to be journalists, according to Time magazine. The idea is to combine advanced programming for computer applications and other interactive tools with reporting and journalism — making data and databases an integral part of the news.

Here’s a paragraph from Medill’s master’s degree course catalog:

The Digital Innovation Project (JOUR 435-0, 435-1)
This project challenges students to answer ...

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A must-read for all you content types (that’s ‘editorial’) in the old paradigm

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recessionwire-logo1Here are 7 non-nonsense rules for any editorial types who plan to survive the 2009 Media Meltdown and transform themselves into the content creators of the future. For the detail, read the original blog on Recessionwire, written by Laura Rich, a journalist and regular contributor there.

  1. Readers are your competitors — and your friends.
  2. Identify your expertise.
  3. Build your brand.
  4. Be transparent.
  5. Crowdsource (actively seek participation in the development of your story).
  6. Use self service ...
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More than ever, the medium is the message

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mcluhan-book

At the time, he was talking about the fast advent of TV. But if you want to see the truth of his statement in action, you’re already in the right place: online.

  • A message in Twitter is 140 characters long.
  • A message on 12seconds.tv is, well, 12 seconds long.
  • You get about 400 characters to express your thoughts on Facebook.
  • LinkedIn is businesslike; you can’t get as lost as you can on ...
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Dinosaurs alive and well in era of Web 3.0

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In his blog on PBS.org, Mark Glaser writes about the recent Wall Street Journal D All Things Digital conference — a premium-priced conference for high flyers on, well, all things digital. Glaser’s blog post is an easy, breezy read with some ironic takeaways:

1. Live blogging was prohibited, he writes, because organizers feared it would create reason for more people to choose not to attend.

2. Video-taping was prohibited, which is a pretty standard rule at such events, even ...

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More on the suing of Entrepreneur

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UPDATE: Entrepreneur magazine, being sued for publishing information in its “Top 100” list of entrepreneurial companies about a CEO who was subsequently arrested and charged with running a Ponzi scheme, has now asked that the suit be dismissed.

The original suit, for $178 million by a group of 87 investors, alleged that, by printing information about the company Agape World (this was covered in more detail in my previous blog entry, Are Magazines Really That Important?), Entrepreneur ...

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