Independent Media

A shocker about ad budgets – and why

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According to a consortium of advertising agencies, ad budgets are down this year. Who woulda thunk?

Seriously, according to B2B, a survey of 40 ICOM agency members indicated that more than half the agencies have seen client budgets drop at least 21% this year.

That seems to have translated directly to the magazine sector. The Seybold Report cites  data that consumer magazine pages were down 25 percent in Q1, with a corresponding decline in “rate card revenue” (that is: it’s ...

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Murdoch charges for content; Gannett closes my first paper

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Rupert Murdoch is apparently tired of all the talk about how to save newspapers; now he’s taking action. According to a report in Media Buyer Planner, Murdoch is going to begin charging for content in 54 daily newspapers that he owns.

tucson_citizenIt’s an action few publishers have been willing to take, but Murdoch must be tired of watching profits simply fall out of the bottom of this bottomless boat. At some ...

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What B2B advertisers really want from media

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I’m not an advertiser, but I’ve spent the last 10 years selling to them.

I think my first day selling was the last day of the golden age in B2B media — back when magazine people spent all day bending over to pick up money, and then marveled at how hard they were working.

On my second day the balance tipped; customers by-and-large stopped looking for reasons to advertise, and started looking for reasons not to advertise. This has been documented and ...

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Are magazines really that important?

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Folio:, a trade magazine for the publishing industry, reports that Entrepreneur magazine is being sued for $178 million by a group of 87 investors who claim the magazine promoted a business that turned out to be a giant Ponzi scheme. (Here’s the article.)

ent-mag-cover-may-08In the suit, they claim the magazine “deliberately, willfully and recklessly failed to exercise due diligence in publishing information” about Agape World, ...

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