According to a consortium of advertising agencies, ad budgets are down this year. Who woulda thunk?
Seriously, according to B2B, a survey of 40 ICOM agency members indicated that more than half the agencies have seen client budgets drop at least 21% this year.
That seems to have translated directly to the magazine sector. The Seybold Report cites data that consumer magazine pages were down 25 percent in Q1, with a corresponding decline in “rate card revenue” (that is: it’s ...Read More >