Community-based marketing
Latest posts
- Some brands can’t be rehabilitatedIn follow-up to a recent post about branding and rebranding, I’m not sure how to classify this item. It could be an example of hope over reason; or a grand experiment to test the persuasive powers of 21st Century media. Or a doomed attempt to paint over hate. Or maybe it’s satire. But it does succeed at demonstrating there are limits to what you can sell. http://all-that-is-interesting.com/swastika-t-shirt-fail
- The truth about your brand: You don’t own itYou don’t own your brand. Your customers and constituents do. “Branding” is one of those overused and misunderstood terms. When an organization embarks on a “rebranding” that usually means it’s changing its logo, colors and perhaps the tagline that comes after the name. Sometimes the whole point is just to freshen things up. But often, it’s also an effort to change the way an organization is viewed. While a company is almost wholly responsible for the way it’s perceived in public, changing that perception is a long, hard process. Your brand is ...
Previous posts
- Six simple rules for successful small-business advertising
- The Goldilocks theory of contact information
- Basic logo files you need to own
- Why advertising matters during the holiday season
- Sailing and business: #3
- It’s 2015; get a website already
- Using ‘Best of the Heights’ to benefit your business
- 5 good projects for your holiday-season lull
- Best practices in e-mail marketing
- Optimizing the local, independent business
- The oppression of the wrong quadrants
- 3 local marketing best practices: Be seen, be known, be remembered
- Social media marketing: Where to start
- Exploiting the ‘Best of the Heights Awards’
- A single metric to compare different publications
- The need for local news
- Advertising 101: Frequency v. size v. color
- It’s 2013; get a website already
- Your business card is not an ad
- The economics behind the media meltdown
- Make sure value-added really adds value
- First things first: What game are you playing?
- Everybody’s a publisher now
- Advertisers will always go where the people are
- So much to do that nothing gets done
- The worst of both worlds
- Content: made simple
- How big is mobile computing? Really big.
- If brand names always told the truth…
- Outside the marketers’ echo chamber, print lives
- Sailing and business: #2
- Sailing and business: #1
- IBM study paints not-so-pretty picture for B2B media
- A fascinating prediction about the future of media
- More on AOL: It’s new content strategy is dead wrong
- What is the world’s smallest deck chair?
- Playing the Twitter shellgame
- In a world of SEO, does content matter?
- Even low-cost social media campaigns need to be measured
- Where were you on 9/11?
- Why the URL is less important every day
- What would YOU do with 9.5 man-years every day?
- Will marketers ever learn?
- Is social networking a fad? Figure it out in 4:22
- Facebook’s future: It’s in your shorts
- When you buy Zappos, what are you really buying?
- New study says consumers like ads. And it won’t change a thing.
- A green GM logo won’t bring in the green
- ‘The King of Pop is Dead’ social-media time trial
- Real social impact from social networks
- Selling what your customers want v. what they need
- Most small biz doesn’t qualify leads or track marketing ROI. Surprised?
- On the art of ‘followership’
- More than ever, the medium is the message
- Dinosaurs alive and well in era of Web 3.0
- Marketing, or just anti-social networking?
- A shocker about ad budgets – and why
- Facebook: eyeballs, China and deja vu
- What B2B advertisers really want from media