Many small business owners are not marketers. They’ll tell you as much.
People start their own business in order to do what they love and do well. Marketing becomes a necessary evil.
For many, writing is a chore. Or databases are a mystery. Or blogging takes too much time. Social media creates an uncomfortable blend between business and personal. Networking is superficial. Advertising is too expensive and doesn’t work quickly. Public relations is a crapshoot.
It’s altogether too time-consuming, too hard, too expensive. ...Read More >