If you’re in the business, you know that BPA is especially strong among magazines with controlled circulation. If you’re not in the business, you need to know that third-party circulation audits are how publications validate their readership claims to advertisers.
BPA is facing obsolescence at an astonishing rate. If BPA ...
I’ve spent a lot of time describing why advertising and traditional media are on a downward curve. To be sure, the curve has been exaggerated this year by the recession. But it was exaggerated by the last recession too and there’s no doubt that traditional sponsor-based media models are like the classic rollercoaster: in between the highs and lows, the ongoing trend is down.
PaidContent.com reports that the annual media study by media investment banker VSS (Veronis Suhler Stevenson) showed a tipping occurred in 2008: It was the first time people spent more time with media they paid for — such as books and cable TV — than they did with media that is primarily ad-supported. That report raises a few points:
1. Cable TV is not predominantly ad supported? I must be watching the wrong cable stations.
If, like us, you’ve always wanted your own publications but you didn’t have the time, technical expertise or talent — no problem! We’ve made it as easy and fast to start a magazine as it is to start a blog… We do this by separating apart the three primary roles ...
Adweek Magazine and its parent company, Nielsen, have released a study that shows consumers believe in advertising, they accept advertising as a way of subsidizing other content and, in some cases, they actually like it.
They’ll use this to try to change the rush of money out of traditional advertising, and they won’t succeed.