Posts Tagged 'Business'

The economics behind the media meltdown

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What really happened that caused traditional media to shrink so much over the past decade – and why are so many still struggling to come back?
That’s the subject of this presentation, which I’ve given several times over the past few years.

 

Make sure value-added really adds value

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Value-added is the currency of the new economy. The idea is this: You do business by giving people what they pay for, but you gain and retain customers by adding a little something extra on top.

When the Eat ‘n Park restaurant chain gives each child a free Smiley cookie after dinner, that’s value-added. When UPS and FedEx provide tracking numbers so you can follow the progress of your package, that’s ...

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First things first: What game are you playing?

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billiards_James Barker_freedigitalphotosStrategy before execution. This should be simple.

But it’s human nature to jump right into doing stuff before sweating out the big questions.

For example, a couple prospective clients have put off small, closed-ended projects that I proposed to help them align operating strategy and marketing. This in turn would  help them answer such daunting digital communications questions as how to deal with social media, ...

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Microsoft Internet Explorer: Power to the Peeps

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According to a report in B2B Magazine, the next edition of Microsoft Internet Explorer – IE9, to be released during 2011 – will include a feature that enables users to block 0nline tracking of their internet browsing by marketers.

Thank you Microsoft, for taking our privacy out of the hands of the calcified Congress, and putting it back where it belongs: with each of us. If you’re not careful, people might start to like you again.

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The worst of both worlds

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I had breakfast with an entrepreneur who is at that point where his young business ought to be gaining traction. But he’s bogged down in building the next generation of software that supports the business.

The problem is that he and the software developer – to whom he has given equity in exchange for the development work – disagree on their vision for the 2.0 version. They’ve been deadlocked for six months as competitors begin to pop up around them.

I suggested he ...

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Who’s really behind Steven Slater’s spectacular resignation from Jet Blue?

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Once you get past the viral thrill of rehashing Steven Slater’s “bailout” from a career as a flight attendant that he could no longer stand to hold, the debate – to the degree that any debate is required at all – quickly gets to the question of who was more wrong?

Was it Slater, who cursed at his passengers, deployed the emergency slide on the Jet Blue plane to which ...

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Air travel now closer than ever to a root canal

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For a fee, Frontier Airlines is now allowing people to bring their caged pets into the passenger cabin to fly along. In doing so it joins United and Southwest in liberating dogs, cats, rabbits, hamsters and small birds from the dark chill of the hold.

It’s all part of a larger strategy. Between narrower seats, reduced legroom, baggage stuffed in every cranny, elimination of in-flight meals and every other nicety, the airlines are getting closer to their end-game.

For yet another ...

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Sailing and business: #2

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Win your side.

On days when the wind is shifty, the winner of a race usually comes from one side of the course our the other; rarely from the middle.

That means you have to choose which side you’re going to sail. No remorse allowed. Eventually, you may realize you’ve picked the wrong side; the winner is going to come from the other side.

What do you do? Experience teaches you not to cross the course and get to the other side. In ...

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Sailing and business: #1

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nice-start-reducedNever chase the wind.

In many racing conditions the wind is always changing – in both velocity and speed. The boats that are winning are probably those that find themselves in the best patches of wind.

When things aren’t going so well, it’s usually because you’re not in the good air. But if you see another part of the course where the wind looks better, it will invariably be gone by the time ...

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