Posts Tagged 'Business'

A fascinating prediction about the future of media

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In iMedia Connection, Adam Broitman boldly predicts the death of offline media. His skillful headline almost – but not quite – predicts that it will happen in 2010.

Ignore that; that’s just headline-writing 101 – making the message immediately relevant. 2010 will inevitably bring more bad news for old-line media. But it will still be very much alive by the end of 2010.

But Broitman makes a great point, and I think he’s dead on.

His point is that online media will ...

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The Adventure is over

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ngadventureNational Geographic Adventure has lost its passport. It’s the latest casualty in the 2009 media meltdown. Staff was told today that the magazine, a 10-year-old extension of National Geographic, would close, according to a report by Folio:.

Seventeen staffers will lose their jobs, the report says. The brand will continue online and with other affiliated products.

More on AOL’s content push

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This article in Media Buyer/Planner goes into more detail about AOL’s plan to differentiate itself with original content. With a staff of 3,000 journalists, AOL could differentiate itself simply by assigning them beats and cutting them loose to go report on stuff. It would be, by far, the largest deployment of journalists from a single U.S. media source.

But I don’t have much faith in the ability of algorithms to deliver pleasant surprises. By shackling its journalists to algorithmic results, ...

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More on AOL: It’s new content strategy is dead wrong

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A week ago, I wrote about the futility of AOL’s rebranding unless it figures out how to become more relevant to its audience.

This week I have to write about the futility of AOL’s effort to become more relevant to its audience.

The centerpiece of that effort, according to PaidContent.org, is a three-pronged approach to generating new content:

1.

Hire lots of journalists. It’s good news that AOL is trying to generate original content, and I’m pleased that it’s using ...

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The great search engine standoff

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Seth Godin is one of my favorite bloggers, and I quote him regularly. He’s been a source of clear thinking and wisdom for me since long before blogs existed.

But in today’s blog, he writes about News Corp. Chairman Rupert Murdoch’s idea to control how news content is indexed on web sites. He got it wrong. He writes, in entirety (and you’ve got to admire Godin’s brevity):

Rupert Murdoch has it backwards

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What is the world’s smallest deck chair?

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aol-logo-4It’s the period in Aol. As in, America Online’s new branding effort, which changes the company from AOL to Aol. – but doesn’t make it any more relevant in a post-internet-service-provider world.

Seriously, this isn’t like rearranging deck chairs on the Titanic; as AOL and Time Warner complete their de-merger, it’s like replacing the rubber pad on a leg of a deck chair so it doesn’t scuff the deck.

I don’t understand ...

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People will pay for online news? Now we’re talkin’

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A study by Boston Consulting Group indicates people are increasingly willing to pay for local and national news delivered to their mobile devices.

On average, according to the study, the price would have to top out at about $3 a month, which admittedly isn’t much. But it offers two strong points of optimism:

People are willing to pay SOMETHING for what was previously assumed to be of no commercial value.

$3 a month, for a product that no longer has the production ...

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News: Not dead, but being reborn

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This article, on the effort by eBay founder Pierre Omidyar to start a local news service in Honolulu, validates my postion that journalism and the news business are not dead or dying. They are being taken up by a new generation of media outsiders – people who value news and aren’t so burdened by years of “training” in the industry, that they can see new possibilities that may exist. It also helps that they aren’t burdened by an infrastructure ...

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A novel notion for monetizing the news

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While newspapers are wallowing in catastrophic circulation losses, their online revenues are falling short of objectives, and more people look to the web for news, Amos Gelb, a former TV guy and now an associate professor at George Washington University’s School of Media and Public Affairs, suggests a new model for profiting from running a serious news operation: cost transference.

In short, the idea is for Internet Service Providers (ISPs) – his example is Verizon Internet – ...

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Condé Nast shocker: A hard move, but smart

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cover_modernbride_190In a move that startled almost everybody, Condé Nast is closing four magazines: Gourmet, Cookie, Modern Bride and Elegant Bride.

At some level, though, this shouldn’t be a surprise; the two bride titles are simply maids of honor to Brides magazine – also owned by Condé Nast. Elegant Bride, with 150,000 total circulation is a niche magazine for those who plan to buy luxury weddings. Modern Bride, with 335,000 ...

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