Posts Tagged 'Business'

If only print could be more like TV in trying to be more like the ‘Net

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An interesting bit of information from the TV world:

The new Jay Leno Show is particularly successful in one area: reduction time-shifting – which is the practice of watching a show at a time other then when it airs – basically through TiVo or other recording devices.

Last year, according to a report in MediaBuyerPlanner, which cites TiVo as its source, 70 percent of viewers watched NBC’s 10 p.m. programming on a time-shifted basis; only 30 percent watched it live.

The good ...

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Trouble with democracy: It doesn’t pay well

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If there’s anything I write about or comment on that is sure to draw a hot and negative response, it’s the insistence that journalists start to get in tune with their true market value. It’s not that I don’t see a huge social value to the work they do. I credit journalists with keeping our democracy alive. But they’ve never been paid by democracy; they get paid by a business model.

My point is twofold:

  1. Journalists have always been part ...
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In a world of SEO, does content matter?

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Well, yes. If you have bad content then it doesn’t matter how many people come to see it. Consider this visual from Mark Smiciklas.

Wait, it’s worse than that. If you have bad content, then the more people who see it, the worse off you are. Because now you’re simply broadcasting the fact that you suck.

I would argue you’re better off with great content that only a few people see — because at least those few people will have good ...

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Even low-cost social media campaigns need to be measured

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There is an entire industry of consultants that didn’t exist three years ago, telling people how to collect thousands of followers on Twitter; how to gain friends and fans on Facebook; and how to leverage large networks on LinkedIn. These consultants are writing books, conducting web-seminars and selling services.

The thing that gets too little attention is what all this is worth? Sure, you can grab a small nation’s worth of Twitter followers, but will it make you any money if ...

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Wal-Mart redesign cuts magazine aisle in half

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Last week I wrote about Wal-Mart’s next-generation store design (Magazines: kick ’em when they’re down), which moves the magazine rack to the back of the store near music, electronic games, DVD’s and books.

Wal-Mart’s pretty good at figuring out how to maximize the sales of every square foot of space, so while the move is a symbolic kick in the pants to an industry that is suffering from all sorts of afflictions — not the least of which is a ...

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Newspapers getting closer to a paid-content consensus

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In his blog, Reflections of a Newsosaur, Alan Mutter — a Silicon Valley CEO and a former newspaper reporter, columnist and executive — says nearly half of  newspaper publishers don’t believe they can succeed at charging consumers for content.

I think Mutter sounds like a smart guy, and his blog is great; just having stumbled across it I’ve put it on my blogroll. However, what he sees as the glass half-empty looks to me like it’s half-full. I’m pleased and ...

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Magazines: Kick ’em when they’re down

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A report at the end of August indicated that newsstand sales of magazines were down more than 12% in the first six months of 2009 compared to 2008.

I can only guess why that might be:

  • A sudden lack of spending money by the nearly 10 percent of people who are now unemployed;
  • A general feeling that, with so much news about magazines shutting down and facing financial ruin, they aren’t the attractive impulse buy they once were;
  • Have you seen the cover ...
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What’s the economic value of a journalist?

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Journalists are historically thick about the notion that they are part of a business model; that they are employed not so much for the public good but because somebody has figured out how to make more money from their work than it costs to produce. That thickness is part of what makes them good at what they do; good journalists tend to follow the trail of information regardless of how they fit into someone else’s profit motive. It’s also why ...

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BPA Worldwide freezes rates, remains arrogant and irrelevant

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BPA Worldwide, a leader in providing third-party circulation audits, has announced that it’s freezing membership dues and audit rates at their July 2008 levels — good through June 2010.

If you’re in the business, you know that BPA is especially strong among magazines with controlled circulation. If you’re not in the business, you need to know that third-party circulation audits are how publications validate their readership claims to advertisers.

BPA is facing obsolescence at an astonishing rate. If BPA ...

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Resistance is futile: You WILL buy an e-reader

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Amazon’s got the Kindle, now in generation 2.5. Sony just announced that it’s reducing the price of its base-level e-reader to $199 — $100 less than the Kindle — though you can’t download books via wi-fi like you can with Amazon’s unit.

You can also buy e-readers from Panasonic and Samsung, with another coming soon from a startup called Plastic Logic. Microsoft had been rumored to be moving toward the e-reader market, and everyone seems to be waiting for ...

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