If, like us, you’ve always wanted your own publications but you didn’t have the time, technical expertise or talent — no problem! We’ve made it as easy and fast to start a magazine as it is to start a blog… We do this by separating apart the three primary roles ...
Adweek Magazine and its parent company, Nielsen, have released a study that shows consumers believe in advertising, they accept advertising as a way of subsidizing other content and, in some cases, they actually like it.
They’ll use this to try to change the rush of money out of traditional advertising, and they won’t succeed.
Peter Kafka, former media writer for Forbes and now blogging his own MediaMemo, asks the question (non-rhetorically), “What happens when your newspaper goes digital?” His immediate conclusion: Most of the staff gets canned.
In his blog, Kafka channels Outside.in CEO Mark Josephson whose business is to support local news operations with broad-based content as they make the move to digital themselves.
Josephson tells Kafka that his prototypical digital newspaper would ...
If you doubt the potential of Twitter, Facebook and other social media, read this recent column by Nicholas Kristoff in the New York Times. The depth of meaning here is amazing. Twitter is an outlet for the voices of freedom in Iran; the ongoing human rights situation in China creates the impetus for incredible cyber innovation; and the United States could help, but doesn’t necessarily have to do anything except watch quietly.
Content marketing guy Newt Barrett turns around conventional wisdom, suggesting that instead of working to develop a unique selling proposition, you develop a Unique Buying Proposition. This is more than a semantic turn. The UBP forces you to think like your customers. It changes the question from “Why should they buy from me?” to “Why do they WANT to buy from me?”
In B2BOnline, Christopher Hosford reports on a study by the Sales Lead Management Association that indicates “nearly 63% of small-business marketers say they can’t track the return on investment of their marketing programs.” And 56% say they don’t qualify their leads before sending them to sales. SLMA observed the prevailing attitude among marketers that sales should qualify their own leads.
The survey was conducted online, B2B writes, and of the 140 respondents, all had fewer than 250 employees and ...
Northwestern University’s Medill School of Journalism is turning out its first group of graduates in a master’s program that teaches computer geeks to be journalists, according to Time magazine. The idea is to combine advanced programming for computer applications and other interactive tools with reporting and journalism — making data and databases an integral part of the news.
Here are 7 non-nonsense rules for any editorial types who plan to survive the 2009 Media Meltdown and transform themselves into the content creators of the future. For the detail, read the original blog on Recessionwire, written by Laura Rich, a journalist and regular contributor there.
Readers are your competitors — and your friends.
Identify your expertise.
Build your brand.
Crowdsource (actively seek participation in the development of your story).
In his dependably brief and insightful blog, marketing guru Seth Godin writes about this video of a spontaneously developing community at a dance festival: “My favorite part happens just before the first minute mark. That’s when guy #3 joins the group. Before him, it was just a crazy dancing guy and then maybe one other crazy guy. But it’s guy #3 who made it a ...