Posts Tagged 'Business'

The latest ain’t the greatest in new publishing models

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Printcasting.com has launched the latest in an all-out salvo to find a business model that works for media in the digital age.

It’s community-based publishing. Here’s how Printcasting describes it:

If, like us, you’ve always wanted your own publications but you didn’t have the time, technical expertise or talent — no problem! We’ve made it as easy and fast to start a magazine as it is to start a blog…  We do this by separating apart the three primary roles  ...

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New study says consumers like ads. And it won’t change a thing.

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Adweek Magazine and its parent company, Nielsen, have released a study that shows consumers believe in advertising, they accept adveflo-progressivertising as a way of subsidizing other content and, in some cases, they actually like it.

They’ll use this to try to change the rush of money out of traditional advertising, and they won’t succeed.

In an article announcing results of the study, Adweek states that: “67 percent of respondents agree …. (including ...

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A green GM logo won’t bring in the green

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gm-green-logoIt’s been reported in several media over the past week or two that GM is considering changing its logo to green to reflect a leaner, more environmentally conscious identity.

I can’t think of anything less meaningful to the company or its customers.

GM’s future has nothing to do with telling the world that it’s lean and green — which is what the new logo color is supposed to represent. The only thing ...

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A financial plan for the news’paper’ of tomorrow

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Peter Kafka, former media writer for Forbes and now blogging his own MediaMemo, asks the question (non-rhetorically), “What happens when your newspaper goes digital?” His immediate conclusion: Most of the staff gets canned.blackberrypd3_4001

In his blog, Kafka channels Outside.in CEO Mark Josephson whose business is to support local news operations with broad-based content as they make the move to digital themselves.

Josephson tells Kafka that his prototypical digital newspaper would ...

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Real social impact from social networks

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If you doubt the potential of Twitter, Facebook and other social media, read this recent column by Nicholas Kristoff in the New York Times. The depth of meaning here is amazing. Twitter is an outlet for the voices of freedom in Iran; the ongoing human rights situation in China creates the impetus for incredible cyber innovation; and the United States could help, but doesn’t necessarily have to do anything except watch quietly.

Social media is not just the latest iteration ...

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Selling what your customers want v. what they need

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Content marketing guy Newt Barrett turns around conventional wisdom, suggesting that instead of working to develop a unique selling proposition, you develop a Unique Buying Proposition. This is more than a semantic turn. The UBP forces you to think like your customers. It changes the question from “Why should they buy from me?” to “Why do they WANT to buy from me?”

You can read Newt’s complete case here.

In the meantime, I’ll add this thought on selling: People ...

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Most small biz doesn’t qualify leads or track marketing ROI. Surprised?

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In B2BOnline, Christopher Hosford reports on a study by the Sales Lead Management Association that indicates “nearly 63% of small-business marketers say they can’t track the return on investment of their marketing programs.” And 56% say they don’t qualify their leads before sending them to sales. SLMA observed the prevailing attitude among marketers that sales should qualify their own leads.

The survey was conducted online, B2B writes, and of the 140 respondents, all had fewer than 250 employees and ...

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If you can’t bring journalists to the computer, then bring geeks to journalism

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Northwestern University’s Medill School of Journalism is turning out its first group of graduates in a master’s program that teaches computer geeks to be journalists, according to Time magazine. The idea is to combine advanced programming for computer applications and other interactive tools with reporting and journalism — making data and databases an integral part of the news.

Here’s a paragraph from Medill’s master’s degree course catalog:

The Digital Innovation Project (JOUR 435-0, 435-1)
This project challenges students to answer ...

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A must-read for all you content types (that’s ‘editorial’) in the old paradigm

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recessionwire-logo1Here are 7 non-nonsense rules for any editorial types who plan to survive the 2009 Media Meltdown and transform themselves into the content creators of the future. For the detail, read the original blog on Recessionwire, written by Laura Rich, a journalist and regular contributor there.

  1. Readers are your competitors — and your friends.
  2. Identify your expertise.
  3. Build your brand.
  4. Be transparent.
  5. Crowdsource (actively seek participation in the development of your story).
  6. Use self service ...
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On the art of ‘followership’

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In his dependably brief and insightful blog, marketing guru Seth Godin writes about this video of a spontaneously developing community  at a dance festival: “My favorite part happens just before the first minute mark. That’s when guy #3 joins the group. Before him, it was just a crazy dancing guy and then maybe one other crazy guy. But it’s guy #3 who made it a ...

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