Posts Tagged 'content'

A must-read for all you content types (that’s ‘editorial’) in the old paradigm

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recessionwire-logo1Here are 7 non-nonsense rules for any editorial types who plan to survive the 2009 Media Meltdown and transform themselves into the content creators of the future. For the detail, read the original blog on Recessionwire, written by Laura Rich, a journalist and regular contributor there.

  1. Readers are your competitors — and your friends.
  2. Identify your expertise.
  3. Build your brand.
  4. Be transparent.
  5. Crowdsource (actively seek participation in the development of your story).
  6. Use self service ...
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More than ever, the medium is the message

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mcluhan-book

At the time, he was talking about the fast advent of TV. But if you want to see the truth of his statement in action, you’re already in the right place: online.

  • A message in Twitter is 140 characters long.
  • A message on 12seconds.tv is, well, 12 seconds long.
  • You get about 400 characters to express your thoughts on Facebook.
  • LinkedIn is businesslike; you can’t get as lost as you can on ...
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More on the suing of Entrepreneur

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UPDATE: Entrepreneur magazine, being sued for publishing information in its “Top 100” list of entrepreneurial companies about a CEO who was subsequently arrested and charged with running a Ponzi scheme, has now asked that the suit be dismissed.

The original suit, for $178 million by a group of 87 investors, alleged that, by printing information about the company Agape World (this was covered in more detail in my previous blog entry, Are Magazines Really That Important?), Entrepreneur ...

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How fast can one company lose customers?

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According to Shelly Palmer at imediabytes, Sirius/Xm Radio lost $36 million in Q1. And that’s nothing. It lost 400,000 customers — which I’m thinking is more customers than Johnson & Johnson lost back in the 1980s when someone started putting cyanide in its Tylenol products. siriusxm_siriusI mean, 400,000 is a mid-size city. It’s a lot of customers. I’m not sure you could get rid of customers that fast ...

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Are magazines really that important?

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Folio:, a trade magazine for the publishing industry, reports that Entrepreneur magazine is being sued for $178 million by a group of 87 investors who claim the magazine promoted a business that turned out to be a giant Ponzi scheme. (Here’s the article.)

ent-mag-cover-may-08In the suit, they claim the magazine “deliberately, willfully and recklessly failed to exercise due diligence in publishing information” about Agape World, ...

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