Posts Tagged 'e-media'

But would you pay to read a digital magazine like THIS?

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I call them e-book people; they’re  publishing types who see a big future for media distribution – not just books, but also magazines and newspapers – through e-readers and tablet devices.

They include folks I know pretty well, like David Nussbaum of F+W Media (the consumer-special-interest giant that touches people who are into anything from creative writing to geneology to knitting or woodworking), to folks I know only by reputation, like Alan Meckler of WebMediaBrands (events and ...

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More magazines going mobile

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esquire-iphoneAccording to MediaBuyerPlanner.com, Esquire (Hearst) and GQ (Conde Nast) magazines are now being offered in an iPhone edition. You can download them for $2.99 per issue.

This small step forward isn’t going to offset revenue losses from advertsing. Nor is it going to revolutionize the way people read magazines.

But it may evolutionize the way we read magazines and newspapers. It’s a small step but a great step.

GQ and Esquire are ...

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More on AOL’s content push

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This article in Media Buyer/Planner goes into more detail about AOL’s plan to differentiate itself with original content. With a staff of 3,000 journalists, AOL could differentiate itself simply by assigning them beats and cutting them loose to go report on stuff. It would be, by far, the largest deployment of journalists from a single U.S. media source.

But I don’t have much faith in the ability of algorithms to deliver pleasant surprises. By shackling its journalists to algorithmic results, ...

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People will pay for online news? Now we’re talkin’

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A study by Boston Consulting Group indicates people are increasingly willing to pay for local and national news delivered to their mobile devices.

On average, according to the study, the price would have to top out at about $3 a month, which admittedly isn’t much. But it offers two strong points of optimism:

People are willing to pay SOMETHING for what was previously assumed to be of no commercial value.

$3 a month, for a product that no longer has the production ...

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A novel notion for monetizing the news

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While newspapers are wallowing in catastrophic circulation losses, their online revenues are falling short of objectives, and more people look to the web for news, Amos Gelb, a former TV guy and now an associate professor at George Washington University’s School of Media and Public Affairs, suggests a new model for profiting from running a serious news operation: cost transference.

In short, the idea is for Internet Service Providers (ISPs) – his example is Verizon Internet – ...

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Rocky Mountain News closes for the 3rd time

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The Rocky Mountain Independent has closed just two months after it started. The Independent was formed from the ashes of InDenverTimes.com – which actually still exists as a free information site, but not with any of the well-intentioned people who started it five months before the Independent.

Both of these were created by jobless journalists jilted by the February closing of the 150-year-old Rocky Mountain News.

The closing is sad, but predictable. The online-only effort at covering news in Denver ...

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Not-for-profit news is no panacea

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In the effort to save newspapers, one idea that’s been passed around is that of the newspaper as a not-for-profit institution. The argument is that its role is so central to the public good that it can be protected as a non-taxed, not-for-profit entity.

While the argument may be compelling, I don’t think you can call it mainstream. Well-known newspaper analyst Lauren Rich Fine says for-profit newspapers haven’t done all they can to adapt to new market realities. I ...

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A new perspective on the media meltdown

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I’ve spent a lot of time describing why advertising and traditional media are on a downward curve. To be sure, the curve has been exaggerated this year by the recession. But it was exaggerated by the last recession too and there’s no doubt that traditional sponsor-based media models are like the classic rollercoaster: in between the highs and lows, the ongoing trend is down.

seth-godin-blogIn a recent blog post, ...

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Facebook’s future: It’s in your shorts

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Just yesterday, a friend (that’s a lower-case, analog friend) told me how much he hates Facebook. He can’t believe how much time people spend there, he wishes he had never registered for it, and he resents the amount of attention it tries to demand from him.

With that said, he asked if I thought it would eventually fade away.

Social media is here to stay, I responded. While Facebook and Twitter may not always be the dominant portals, the notion of social ...

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