Posts Tagged 'economy'

The economics behind the media meltdown

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What really happened that caused traditional media to shrink so much over the past decade – and why are so many still struggling to come back?
That’s the subject of this presentation, which I’ve given several times over the past few years.

 

The Adventure is over

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ngadventureNational Geographic Adventure has lost its passport. It’s the latest casualty in the 2009 media meltdown. Staff was told today that the magazine, a 10-year-old extension of National Geographic, would close, according to a report by Folio:.

Seventeen staffers will lose their jobs, the report says. The brand will continue online and with other affiliated products.

The startling drop in audited circulation

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According to AudienceDevelopment.com, audited circulation levels are declining at historic rates.

This actually points to two trends — one economics related, and one customer-induced.

The first is that publishers are cutting circulation in order to reduce cost. AD states that “183 publications decreased circ 5 percent or more compared to 142 a year ago and 101 the year previous. Conversely only 41 publications increased circ five percent or more compared to 76 the year previous.”

OK, so publishers are cutting circulation to ...

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New study says consumers like ads. And it won’t change a thing.

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Adweek Magazine and its parent company, Nielsen, have released a study that shows consumers believe in advertising, they accept adveflo-progressivertising as a way of subsidizing other content and, in some cases, they actually like it.

They’ll use this to try to change the rush of money out of traditional advertising, and they won’t succeed.

In an article announcing results of the study, Adweek states that: “67 percent of respondents agree …. (including ...

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A green GM logo won’t bring in the green

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gm-green-logoIt’s been reported in several media over the past week or two that GM is considering changing its logo to green to reflect a leaner, more environmentally conscious identity.

I can’t think of anything less meaningful to the company or its customers.

GM’s future has nothing to do with telling the world that it’s lean and green — which is what the new logo color is supposed to represent. The only thing ...

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10 YOUNG entrepreneurs to watch

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Warning: If you have more than 20 years already invested in your career, this is going to make you very tired and at least a little bit scared. Here, from ContentNext.com are 10 young entrepreneurs to watch. By young, they mean really young — no older than their 20s.

What’s most instructive and startling is the transformational nature of what these kid are doing. Their businesses are, largely, based on ideas that couldn’t even have existed 5 or ...

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The difference between liberals and conservatives is … genetic?

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Nicholas Kristoff writes in the New York Times that your political leaning isn’t your fault.

Liberals and conservatives not only think differently, he writes, they feel differently. Which means that when a person accuses you of a horrible misunderstanding about the way the world works, an argument doesn’t have to ensue.

First, you should know that this poor confrontational soul has been trained from the day he or she was born — and maybe even programmed in the womb — to ...

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