What really happened that caused traditional media to shrink so much over the past decade – and why are so many still struggling to come back?
That’s the subject of this presentation, which I’ve given several times over the past few years.
National Geographic Adventure has lost its passport. It’s the latest casualty in the 2009 media meltdown. Staff was told today that the magazine, a 10-year-old extension of National Geographic, would close, according to a report by Folio:.
Seventeen staffers will lose their jobs, the report says. The brand will continue online and with other affiliated products.
This actually points to two trends — one economics related, and one customer-induced.
The first is that publishers are cutting circulation in order to reduce cost. AD states that “183 publications decreased circ 5 percent or more compared to 142 a year ago and 101 the year previous. Conversely only 41 publications increased circ five percent or more compared to 76 the year previous.”
Adweek Magazine and its parent company, Nielsen, have released a study that shows consumers believe in advertising, they accept advertising as a way of subsidizing other content and, in some cases, they actually like it.
They’ll use this to try to change the rush of money out of traditional advertising, and they won’t succeed.
Warning: If you have more than 20 years already invested in your career, this is going to make you very tired and at least a little bit scared. Here, from ContentNext.com are 10 young entrepreneurs to watch. By young, they mean really young — no older than their 20s.
What’s most instructive and startling is the transformational nature of what these kid are doing. Their businesses are, largely, based on ideas that couldn’t even have existed 5 or ...
Liberals and conservatives not only think differently, he writes, they feel differently. Which means that when a person accuses you of a horrible misunderstanding about the way the world works, an argument doesn’t have to ensue.
First, you should know that this poor confrontational soul has been trained from the day he or she was born — and maybe even programmed in the womb — to ...