Most business owners rightly feel they have better things to do than play around with social media.
At the same time, it’s not an exaggeration to say social media has revolutionized marketing. It allows any business to engage in “content marketing” – essentially developing its own audience at little or no cost, and engaging with them to drive interest in sales. To ignore this is to ignore the behavior of your customers and prospects.
What really happened that caused traditional media to shrink so much over the past decade – and why are so many still struggling to come back?
That’s the subject of this presentation, which I’ve given several times over the past few years.
Two years out of college, as a young reporter for a business weekly in Upstate New York, I met the crusty old publisher of the Pacific Business News – a business journal in Honolulu. I didn’t like him much. I was idealistic and ready to change the world. I was living in the snow belt and learning how businesses work. ...
Alan Mutter, who calls himself the Newsosaur and whose opinions on the news business I deeply respect, points out that newspapers are now well into their sixth year of declines in advertising demand. In a recent blog post, he noted that annual newspaper sales hit $10.7 billion in 2006 – and now stand at $4.3 billion, about the same level as 1983. And they continue to drop.
While the drop in advertising isn’t new for newspapers, it hasn’t always ...
In a recent workshop on social media for small business, one owner remarked that she didn’t want to start using Facebook for her business because she doesn’t want information about her personal life to be available to strangers online.
After an explanation that it’s now possible to keep business and personal lives separate on Facebook, I flippantly suggested that the era of privacy is over anyway.
Many people under the age of, say, 25, seem comfortable sharing every moment – for better ...
In a discussion/promotion for his business at LinkedIn, Mike Nobels writes that Facebook users spend a total of 5 billion minutes there every day.
That’s 9.5 people-years per day spent on Facebook. I don’t know the source of his information and I haven’t bothered to look at how many people use it; I don’t know the average time spent per user. I don’t even know why this is meaningful.
Just yesterday, a friend (that’s a lower-case, analog friend) told me how much he hates Facebook. He can’t believe how much time people spend there, he wishes he had never registered for it, and he resents the amount of attention it tries to demand from him.
With that said, he asked if I thought it would eventually fade away.
Social media is here to stay, I responded. While Facebook and Twitter may not always be the dominant portals, the notion of social ...
If you doubt the potential of Twitter, Facebook and other social media, read this recent column by Nicholas Kristoff in the New York Times. The depth of meaning here is amazing. Twitter is an outlet for the voices of freedom in Iran; the ongoing human rights situation in China creates the impetus for incredible cyber innovation; and the United States could help, but doesn’t necessarily have to do anything except watch quietly.