Posts Tagged 'magazines'

Outside the marketers’ echo chamber, print lives

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According to B2B magazine, ABM, the trade association for the business-to-business trade press, held a series of panel discussions recently in which participants declared that print isn’t dead.

Wouldn’t we expect them to say that? Of the four pro-print souls mentioned in the article, three of them still make their living by running, editing or selling for print magazines.

I’m not arguing their point either; I believe print is a vitally important communications vehicle and somehow will remain so in the ...

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IBM study paints not-so-pretty picture for B2B media

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A new study by the IBM Institute for Business Value concludes that the troubles faced by traditional media aren’t going to go away when the recovery picks up steam.

The study, according to a report by BtoB magazine, concludes that as more and more people move online to get their information, advertisers aren’t willing to pay as much to reach them. Why? Presumably because these prospects become easier for the advertisers to reach – a conclusion that’s hinted at by ...

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I want to love iPad; is that so wrong?

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ipadAt the beginning of January, I wrote a hopeful post about the coming introduction of what we now know to be the Apple iPad.

On re-reading it, I’m glad to say I was appropriately not giddy. I simply said the new device, if it met expectations, could provide a strong enough platform that media would use it to begin their evolution toward a digital-only era, which is essentially inevitable. ...

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A morale-boost for beleaguered newsies: E&P lives

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Editor & Publisher – was shuttered in December by its owner, Nielsen Business Media – has been sold and will continue to publish, according to a report by Folio: magazine. E&P is more than 100 years old, and has been the leading trade publication of the newspaper industry for most, if not all, of its history. Its demise was a blow to the gut to journalists everywhere, who for the last few years have watched the apparent meltdown ...

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But would you pay to read a digital magazine like THIS?

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I call them e-book people; they’re  publishing types who see a big future for media distribution – not just books, but also magazines and newspapers – through e-readers and tablet devices.

They include folks I know pretty well, like David Nussbaum of F+W Media (the consumer-special-interest giant that touches people who are into anything from creative writing to geneology to knitting or woodworking), to folks I know only by reputation, like Alan Meckler of WebMediaBrands (events and ...

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More magazines going mobile

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esquire-iphoneAccording to MediaBuyerPlanner.com, Esquire (Hearst) and GQ (Conde Nast) magazines are now being offered in an iPhone edition. You can download them for $2.99 per issue.

This small step forward isn’t going to offset revenue losses from advertsing. Nor is it going to revolutionize the way people read magazines.

But it may evolutionize the way we read magazines and newspapers. It’s a small step but a great step.

GQ and Esquire are ...

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R.I.P. E&P

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epAdd another surprise that’s not a surprise to the long list of publications that died in 2009: Editor & Publisher, the No. 1 title serving the newspaper industry itself, is folding at year-end.

E&P was such an institution – it’s been around since 1901, but existed under a different title since 1884 – that it’s hard to imagine a media world in which it doesn’t exist. That’s why it’s closing is ...

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Does Glenn Hansen have a death wish?

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In a recent article in Media Business magazine, Glenn Hansen, president and CEO of BPA (the dominant auditor of controlled circulation media) said this about his organization’s website auditing service:

“Our numbers are going to be lower than any other numbers that you get from any other source, whether Google or any commercial Web-analytics company.”

It’s impossible to tell from the article, but I infer that he was proud of this.

Several years ago – the last time I seriously looked into ...

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The Adventure is over

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ngadventureNational Geographic Adventure has lost its passport. It’s the latest casualty in the 2009 media meltdown. Staff was told today that the magazine, a 10-year-old extension of National Geographic, would close, according to a report by Folio:.

Seventeen staffers will lose their jobs, the report says. The brand will continue online and with other affiliated products.

People will pay for online news? Now we’re talkin’

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A study by Boston Consulting Group indicates people are increasingly willing to pay for local and national news delivered to their mobile devices.

On average, according to the study, the price would have to top out at about $3 a month, which admittedly isn’t much. But it offers two strong points of optimism:

People are willing to pay SOMETHING for what was previously assumed to be of no commercial value.

$3 a month, for a product that no longer has the production ...

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