Posts Tagged 'magazines'

A new tipping point in favor of paid content

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PaidContent.com reports that the annual media study by media investment banker VSS (Veronis Suhler Stevenson) showed a tipping occurred in 2008: It was the first time people spent more time with media they paid for — such as books and cable TV — than they did with media that is primarily ad-supported. That report raises a few points:

1. Cable TV is not predominantly ad supported? I must be watching the wrong cable stations.

2. It should come as good ...

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The latest ain’t the greatest in new publishing models

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Printcasting.com has launched the latest in an all-out salvo to find a business model that works for media in the digital age.

It’s community-based publishing. Here’s how Printcasting describes it:

If, like us, you’ve always wanted your own publications but you didn’t have the time, technical expertise or talent — no problem! We’ve made it as easy and fast to start a magazine as it is to start a blog…  We do this by separating apart the three primary roles  ...

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New study says consumers like ads. And it won’t change a thing.

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Adweek Magazine and its parent company, Nielsen, have released a study that shows consumers believe in advertising, they accept adveflo-progressivertising as a way of subsidizing other content and, in some cases, they actually like it.

They’ll use this to try to change the rush of money out of traditional advertising, and they won’t succeed.

In an article announcing results of the study, Adweek states that: “67 percent of respondents agree …. (including ...

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On YouTube, celebrity correspondents acknowledge the power of citizen journalism

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YouTube has organized a library of how-to videos for citizen journalists. Much of it won’t be relevant to the vast majority of citizen journalists. But the talent that is now spending time helping ordinary folks to create content is amazing and impressive. I still talk to journalists almost every day who continue to resent the infiltration of their work by “ordinary people.”

In fact, I met this morning with 2 individuals who have been stymied in their efforts to cultivate ...

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If you can’t bring journalists to the computer, then bring geeks to journalism

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Northwestern University’s Medill School of Journalism is turning out its first group of graduates in a master’s program that teaches computer geeks to be journalists, according to Time magazine. The idea is to combine advanced programming for computer applications and other interactive tools with reporting and journalism — making data and databases an integral part of the news.

Here’s a paragraph from Medill’s master’s degree course catalog:

The Digital Innovation Project (JOUR 435-0, 435-1)
This project challenges students to answer ...

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A must-read for all you content types (that’s ‘editorial’) in the old paradigm

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recessionwire-logo1Here are 7 non-nonsense rules for any editorial types who plan to survive the 2009 Media Meltdown and transform themselves into the content creators of the future. For the detail, read the original blog on Recessionwire, written by Laura Rich, a journalist and regular contributor there.

  1. Readers are your competitors — and your friends.
  2. Identify your expertise.
  3. Build your brand.
  4. Be transparent.
  5. Crowdsource (actively seek participation in the development of your story).
  6. Use self service ...
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More than ever, the medium is the message

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mcluhan-book

At the time, he was talking about the fast advent of TV. But if you want to see the truth of his statement in action, you’re already in the right place: online.

  • A message in Twitter is 140 characters long.
  • A message on 12seconds.tv is, well, 12 seconds long.
  • You get about 400 characters to express your thoughts on Facebook.
  • LinkedIn is businesslike; you can’t get as lost as you can on ...
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More on the suing of Entrepreneur

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UPDATE: Entrepreneur magazine, being sued for publishing information in its “Top 100” list of entrepreneurial companies about a CEO who was subsequently arrested and charged with running a Ponzi scheme, has now asked that the suit be dismissed.

The original suit, for $178 million by a group of 87 investors, alleged that, by printing information about the company Agape World (this was covered in more detail in my previous blog entry, Are Magazines Really That Important?), Entrepreneur ...

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A shocker about ad budgets – and why

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According to a consortium of advertising agencies, ad budgets are down this year. Who woulda thunk?

Seriously, according to B2B, a survey of 40 ICOM agency members indicated that more than half the agencies have seen client budgets drop at least 21% this year.

That seems to have translated directly to the magazine sector. The Seybold Report cites  data that consumer magazine pages were down 25 percent in Q1, with a corresponding decline in “rate card revenue” (that is: it’s ...

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