Posts Tagged 'newspaper'

A new perspective on the media meltdown

Posted by:

I’ve spent a lot of time describing why advertising and traditional media are on a downward curve. To be sure, the curve has been exaggerated this year by the recession. But it was exaggerated by the last recession too and there’s no doubt that traditional sponsor-based media models are like the classic rollercoaster: in between the highs and lows, the ongoing trend is down.

seth-godin-blogIn a recent blog post, ...

Read More >
0

Resistance is futile: You WILL buy an e-reader

Posted by:

Amazon’s got the Kindle, now in generation 2.5. Sony just announced that it’s reducing the price of its base-level e-reader to $199 — $100 less than the Kindle — though you can’t download books via wi-fi like you can with Amazon’s unit.

You can also buy e-readers from Panasonic and Samsung, with another coming soon from a startup called Plastic Logic. Microsoft had been rumored to be moving toward the e-reader market, and everyone seems to be waiting for ...

Read More >
1

A new tipping point in favor of paid content

Posted by:

PaidContent.com reports that the annual media study by media investment banker VSS (Veronis Suhler Stevenson) showed a tipping occurred in 2008: It was the first time people spent more time with media they paid for — such as books and cable TV — than they did with media that is primarily ad-supported. That report raises a few points:

1. Cable TV is not predominantly ad supported? I must be watching the wrong cable stations.

2. It should come as good ...

Read More >
0

The latest ain’t the greatest in new publishing models

Posted by:

Printcasting.com has launched the latest in an all-out salvo to find a business model that works for media in the digital age.

It’s community-based publishing. Here’s how Printcasting describes it:

If, like us, you’ve always wanted your own publications but you didn’t have the time, technical expertise or talent — no problem! We’ve made it as easy and fast to start a magazine as it is to start a blog…  We do this by separating apart the three primary roles  ...

Read More >
2

On YouTube, celebrity correspondents acknowledge the power of citizen journalism

Posted by:

YouTube has organized a library of how-to videos for citizen journalists. Much of it won’t be relevant to the vast majority of citizen journalists. But the talent that is now spending time helping ordinary folks to create content is amazing and impressive. I still talk to journalists almost every day who continue to resent the infiltration of their work by “ordinary people.”

In fact, I met this morning with 2 individuals who have been stymied in their efforts to cultivate ...

Read More >
0

A financial plan for the news’paper’ of tomorrow

Posted by:

Peter Kafka, former media writer for Forbes and now blogging his own MediaMemo, asks the question (non-rhetorically), “What happens when your newspaper goes digital?” His immediate conclusion: Most of the staff gets canned.blackberrypd3_4001

In his blog, Kafka channels Outside.in CEO Mark Josephson whose business is to support local news operations with broad-based content as they make the move to digital themselves.

Josephson tells Kafka that his prototypical digital newspaper would ...

Read More >
0

If you can’t bring journalists to the computer, then bring geeks to journalism

Posted by:

Northwestern University’s Medill School of Journalism is turning out its first group of graduates in a master’s program that teaches computer geeks to be journalists, according to Time magazine. The idea is to combine advanced programming for computer applications and other interactive tools with reporting and journalism — making data and databases an integral part of the news.

Here’s a paragraph from Medill’s master’s degree course catalog:

The Digital Innovation Project (JOUR 435-0, 435-1)
This project challenges students to answer ...

Read More >
0

A must-read for all you content types (that’s ‘editorial’) in the old paradigm

Posted by:

recessionwire-logo1Here are 7 non-nonsense rules for any editorial types who plan to survive the 2009 Media Meltdown and transform themselves into the content creators of the future. For the detail, read the original blog on Recessionwire, written by Laura Rich, a journalist and regular contributor there.

  1. Readers are your competitors — and your friends.
  2. Identify your expertise.
  3. Build your brand.
  4. Be transparent.
  5. Crowdsource (actively seek participation in the development of your story).
  6. Use self service ...
Read More >
0
Page 4 of 5 12345