First they tell you to swipe your credit card.
Then they tell you to push cancel.
Then they tell you to push credit.
I wish they’d make up their mind.Read More >
Seth Godin, one of the best marketing bloggers I follow, says wants and needs are often confused. He writes:
That pays off for any marketer that has persuaded his market that they need what he sells. It backfires when those ‘needs’ are seen for what they actually are–luxuries.
I agree with Godin in both his point and his brevity. But in being admirably concise, he omits a noteworthy nuance. People are more eager to buy things they want than things they need. They’ll ...Read More >
Let’s call it the Hard Goods Rule: Buy good equipment and take good care of it.
Nothing provides better affirmation and aids in a better outloook than moving through the details of the day with equipment that works easily, well and with the rarest of failure.
If you need to buy a printer for your ...Read More >
A direct quote from the 9 a.m. ‘news’ segment of NBC’s Today Show:
“Finally, the moment we’ve all been waiting for since the announced engagement of Prince William and Kate Middleton: the day and location of their wedding. So mark your calendars for April 29…”
As if NBC isn’t going to remind us.
They don’t care how much you know until they know how much you care.
(Attributed to many sources including Theodore Roosevelt and Martin Luther King Jr.)
It’s not about what you say; it’s about what they hear.
Fast. Short. Meaningful.
An incomplete solution now is better than a complete solution later.
Instead of giving a lecture, tell a story.
You can’t educate ’em if you don’t entertain ’em first.
You can keep ...
Editor & Publisher – was shuttered in December by its owner, Nielsen Business Media – has been sold and will continue to publish, according to a report by Folio: magazine. E&P is more than 100 years old, and has been the leading trade publication of the newspaper industry for most, if not all, of its history. Its demise was a blow to the gut to journalists everywhere, who for the last few years have watched the apparent meltdown ...Read More >
National Geographic Adventure has lost its passport. It’s the latest casualty in the 2009 media meltdown. Staff was told today that the magazine, a 10-year-old extension of National Geographic, would close, according to a report by Folio:.
Seventeen staffers will lose their jobs, the report says. The brand will continue online and with other affiliated products.