Posts Tagged 'short stuff'

Wants vs. needs? You’re selling both

Posted by:

Seth Godin, one of the best marketing bloggers I follow, says wants and needs are often confused. He writes:

That pays off for any marketer that has persuaded his market that they need what he sells. It backfires when those ‘needs’ are seen for what they actually are–luxuries.

I agree with Godin in both his point and his brevity. But in being admirably concise, he omits a noteworthy nuance. People are more eager to buy things they want than things they need. They’ll ...

Read More >
0

Buy good equipment; take good care of it

Posted by:

Call this Rule #1 for life. Maybe it’s not the most important rule; it’s not the Golden Rule or even the Rule of 72.

Let’s call it the Hard Goods Rule: Buy good equipment and take good care of it.

Nothing provides better affirmation and aids in a better outloook than moving through the details of the day with equipment that works easily, well and with the rarest of failure.

If you need to buy a printer for your ...

Read More >
0

The Rules of Social Media Content

Posted by:

Rule #1:
They don’t care how much you know until they know how much you care.
(Attributed to many sources including Theodore Roosevelt and Martin Luther King Jr.)

Rule #2:
It’s not about what you say; it’s about what they hear.

Rule #3:
Fast. Short. Meaningful.

Rule #4:
An incomplete solution now is better than a complete solution later.

Rule #5:
Instead of giving a lecture, tell a story.

Rule #6:
You can’t educate ’em if you don’t entertain ’em first.

Rule #7:
You can keep ...

Read More >
0

A morale-boost for beleaguered newsies: E&P lives

Posted by:

Editor & Publisher – was shuttered in December by its owner, Nielsen Business Media – has been sold and will continue to publish, according to a report by Folio: magazine. E&P is more than 100 years old, and has been the leading trade publication of the newspaper industry for most, if not all, of its history. Its demise was a blow to the gut to journalists everywhere, who for the last few years have watched the apparent meltdown ...

Read More >
0

The Adventure is over

Posted by:

ngadventureNational Geographic Adventure has lost its passport. It’s the latest casualty in the 2009 media meltdown. Staff was told today that the magazine, a 10-year-old extension of National Geographic, would close, according to a report by Folio:.

Seventeen staffers will lose their jobs, the report says. The brand will continue online and with other affiliated products.

Fun with spam, Lesson #113

Posted by:

Content generators – we used to call them writers and reporters – are having a tough couple years. But they can rest easy on this evidence that, of the many indignities they may suffer, offshoring their jobs isn’t likely to be one of them anytime soon:

__________________

Sender: ydasyl@aol.com
Subject:     We transform one dollar into one thousand!
Date:          November 28, 2009 3:10:53 PM EST

Do you dream to have a rest ...

Read More >
0

People will pay for online news? Now we’re talkin’

Posted by:

A study by Boston Consulting Group indicates people are increasingly willing to pay for local and national news delivered to their mobile devices.

On average, according to the study, the price would have to top out at about $3 a month, which admittedly isn’t much. But it offers two strong points of optimism:

People are willing to pay SOMETHING for what was previously assumed to be of no commercial value.

$3 a month, for a product that no longer has the production ...

Read More >
0
Page 1 of 2 12