Posts Tagged 'social networking'

Social media marketing: Where to start

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Most business owners rightly feel they have better things to do than play around with social media.

At the same time, it’s not an exaggeration to say social media has revolutionized marketing. It allows any business to engage in “content marketing” – essentially developing its own audience at little or no cost, and engaging with them to drive interest in sales. To ignore this is to ignore the behavior of your customers and prospects.

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First things first: What game are you playing?

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billiards_James Barker_freedigitalphotosStrategy before execution. This should be simple.

But it’s human nature to jump right into doing stuff before sweating out the big questions.

For example, a couple prospective clients have put off small, closed-ended projects that I proposed to help them align operating strategy and marketing. This in turn would  help them answer such daunting digital communications questions as how to deal with social media, ...

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The Rules of Social Media Content

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Rule #1:
They don’t care how much you know until they know how much you care.
(Attributed to many sources including Theodore Roosevelt and Martin Luther King Jr.)

Rule #2:
It’s not about what you say; it’s about what they hear.

Rule #3:
Fast. Short. Meaningful.

Rule #4:
An incomplete solution now is better than a complete solution later.

Rule #5:
Instead of giving a lecture, tell a story.

Rule #6:
You can’t educate ’em if you don’t entertain ’em first.

Rule #7:
You can keep ...

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Content: made simple

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In a longer interview on consumer media by iMediaConnection.com, Professor Henry Jenkins from USC’s Annenberg School for Communications & Journalism offers this breathtakingly simple explanation of the role of content – and a fair warning to those who would exploit it with hands of ham:

“… In a world with many media choices, consumers are actively selecting what content is meaningful to them and circulating it consciously to people they think may be interested. ...

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Playing the Twitter shellgame

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I’m not giving up on Twitter. Yet. There are still a handful of people whose Tweets are interesting and useful to me.

But it’s a stupid game.

It has nothing to do with how much you have to say or how often you say it. It has everything to do with how many people you follow. I recently attended a webcast on how to build a social network on Twitter. The basic advice: follow a lot of people and they’ll ...

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In a world of SEO, does content matter?

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Well, yes. If you have bad content then it doesn’t matter how many people come to see it. Consider this visual from Mark Smiciklas.

Wait, it’s worse than that. If you have bad content, then the more people who see it, the worse off you are. Because now you’re simply broadcasting the fact that you suck.

I would argue you’re better off with great content that only a few people see — because at least those few people will have good ...

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Even low-cost social media campaigns need to be measured

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There is an entire industry of consultants that didn’t exist three years ago, telling people how to collect thousands of followers on Twitter; how to gain friends and fans on Facebook; and how to leverage large networks on LinkedIn. These consultants are writing books, conducting web-seminars and selling services.

The thing that gets too little attention is what all this is worth? Sure, you can grab a small nation’s worth of Twitter followers, but will it make you any money if ...

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What would YOU do with 9.5 man-years every day?

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facebook-logoIn a discussion/promotion for his business at LinkedIn, Mike Nobels writes that Facebook users spend a total of 5 billion minutes there every day.

That’s 9.5 people-years per day spent on Facebook. I don’t know the source of his information and I haven’t bothered to look at how many people use it; I don’t know the average time spent per user. I don’t even know why this is meaningful.

But ...

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Will marketers ever learn?

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Another concise and dead-on blog from Seth Godin, marketing guru.

His premise: Marketing used to be easy because all you needed to do was find the money to buy a pile of ads and you could be sure to reach your target audience as well as any of your competitors.

Now, however, the Internet requires marketers to bring skill, nuance, strategy and all sorts of other rarities to the table. Will they? A few already are. As for the rest, you ...

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