But it’s human nature to jump right into doing stuff before sweating out the big questions.
For example, a couple prospective clients have put off small, closed-ended projects that I proposed to help them align operating strategy and marketing. This in turn would help them answer such daunting digital communications questions as how to deal with social media, ...Read More >
Win your side.
On days when the wind is shifty, the winner of a race usually comes from one side of the course our the other; rarely from the middle.
That means you have to choose which side you’re going to sail. No remorse allowed. Eventually, you may realize you’ve picked the wrong side; the winner is going to come from the other side.
What do you do? Experience teaches you not to cross the course and get to the other side. In ...Read More >
Never chase the wind.
In many racing conditions the wind is always changing – in both velocity and speed. The boats that are winning are probably those that find themselves in the best patches of wind.
When things aren’t going so well, it’s usually because you’re not in the good air. But if you see another part of the course where the wind looks better, it will invariably be gone by the time ...Read More >