Community-based marketing

Latest posts

  • Why advertising matters during the holiday season 5 reasons to run seasonal ads in the Heights Observer More than 9,000 copies of each issue are distributed throughout Cleveland Heights and University Heights. No other publication in the region has such market penetration in these communities. Its readers are your neighbors – likely to be your most regular customers, based on proximity alone. We remind our readers often to shop local because money spent with local businesses has greater economic impact, and because the existence of so many independent businesses is part of what makes the area so livable. Customers who don’t shop at other times of ...
  • Sailing and business: #3 If you stare hard enough, you’ll see whatever you want to see. Sailing at night is disorienting. You lose sense of direction, depth perception and perspective. A white light on the dark horizon might be a high-powered navigational beam on a tower 20 miles distant – or it could be an 8-watt bulb on the transom of a boat 100 yards away. Navigational charts do what they can to remove such quandaries. For example, if you’re sailing toward an area of rocky, shallow waters, the chart will tell you how it’s marked – by a ...

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