Community-based marketing

Latest posts

  • Six simple rules for successful small-business advertising Decide what your ad needs to say before you start booking space. Think of a customer behavior you want to change, and advertise to that; it’s how you’ll know if the advertising works. For example, if your slowest day of the week is Tuesday, advertise a Tuesday special. Pay a professional to design your ad; there’s no point spending money that makes you look amateurish. Just a handful of advertising exposures almost never pay for themselves. It’s a long-haul investment. If you aren’t going to spend enough money to assure the audience will ...
  • Why advertising matters during the holiday season 5 reasons to run seasonal ads in the Heights Observer More than 9,000 copies of each issue are distributed throughout Cleveland Heights and University Heights. No other publication in the region has such market penetration in these communities. Its readers are your neighbors – likely to be your most regular customers, based on proximity alone. We remind our readers often to shop local because money spent with local businesses has greater economic impact, and because the existence of so many independent businesses is part of what makes the area so livable. Customers who don’t shop at other times of ...

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